Remote Creative Strategist

Summary

Join Trafilea, a dynamic Tech E-commerce Group, as a Creative Strategist to set the overall strategic direction for multiple products, drive creative decision-making, and grow revenue and profitability.

Requirements

• Extensive track record (+4 years) developing and managing creative campaigns related to digital/e-commerce advertising
• Passion to build great concepts, creatives, and campaigns with an elevated aesthetic outcome
• Dedicated and strong attention to detail and a passion for storytelling, psychology, and advertising
• Curious and engaged, you stay informed on evolving technologies, trends, and platforms to be up to date
• Excellent skills in planning, organizing, coordinating, and prioritizing across cross-functional teams
• You are analytical, with a growth mindset to improve outcomes in every touch point
• High sense of urgency and ability to work well in a fast-paced environment
• Strong written and verbal communication skills
• Experience leading teams, demonstrating the ability to lead and deliver on various projects, perform well under pressure, and excel in providing reliable and clear communications

Responsibilities

• Ideate and script video concepts and angles in a clear voice to tell a specific story about a product to a specific audience for video production requests
• Deeply analyze, understand and work on each of the winning acquisition products to know what are the best ways to communicate them, benefits, features, structures, etc
• Guide and ensure creative deliveries are optimized for the delivery of the different channels by partnering closely with customer acquisition and creative team members
• Constantly innovate and iterate on existing video concepts to scale what is working and nix what isn't
• Work directly with the team of copywriters to develop great pieces of copy for ad texts and video text that directly connect with the concept, strategy, product, and audience
• Creative Problem Solving around the potential challenges campaigns may have in terms of creatives, analyze it deeply, and make proposals to improve its situation
• Understand and follow with the acquisition team the results of the winning products to prioritize properly the main opportunities, challenges, and improvements to sustain their profitability
• Ensure that final outcomes including text, video text, visuals, models, and structures of the ads are aligned and have a perfect storyline that matches our Direct response and performance objectives
• Ensure hitting key deadlines for the launching of angles, new creative assets, and video production requests

Benefits

• Remote work
• 15 working days of paid holidays
• Learning subsidy