Creative Strategist

Summary

Join Reddit's KarmaLab team as a Creative Strategist! Based on the West Coast, you'll craft creative strategies and ad concepts that resonate with Reddit's audience while meeting client needs. You'll pitch ideas, translate value propositions, and educate clients on Reddit's platform. This role requires strong communication, collaboration, and a deep understanding of Reddit's culture. Experience in advertising, PR, or social media is essential, along with a portfolio showcasing your creative work. Reddit offers a competitive salary, comprehensive benefits, and a dynamic work environment.

Requirements

• You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma)
• You love to solve brand challenges, light up a room (or Zoom) with your passion for Reddit, and are a keen listener
• You enjoy working side-by-side with Sales teams on a daily basis to strategically grow the business
• When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess
• You’re a collaborator with powerfully persuasive written & verbal communication
• You thrive in a fast-paced, scrappy, deadline-driven environment and believe that “no job is too little or big”
• You demonstrate creative flexibility & curiosity…you approach new challenges, clients, verticals and markets with equal enthusiasm
• You have a talent for visual storytelling and presentation
• You have a passion for tech brands (bonus points for B2B love), and the creative possibilities associated with solving their business challenges
• You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between
• You keep a book/portfolio of creative work that champions your brilliant thinking
• 4+ years of experience in advertising, PR, media, and/or social media–platform experience a plus
• Experience working in partnership with Sales teams
• Experience pitching concepts to clients virtually and IRL
• Proven understanding of the relationship between creative agencies, media agencies & brands
• Ability to prioritize and manage multiple tasks and projects
• Proficient in Google Slides
• Portfolio of previous work

Responsibilities

• Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience
• Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing Tech advertiser base
• Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable
• Inspire, educate, and drive client action through narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition
• Act as a creative consultant and platform expert to Reddit’s tech-focused clients

Preferred Qualifications

• Creative Strategy experience at a social media platform
• Previous experience working on Tech clients
• Media (integrated marketing or creative strategy) and/or creative agency experience
• Experience writing professionally for the internet–blogs, articles, social media

Benefits

• Comprehensive Healthcare Benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Wellness Days
• 4+ months paid Parental Leave
• Paid Volunteer time off
• Medical, dental, and vision insurance
• 401(k) program with employer match
• Generous time off for vacation
• Parental leave