Creative Strategist Senior

Summary

Join our dynamic team at YOYABA and become a key player in creating innovative social media campaigns! As a Creative Strategist, you'll be responsible for analyzing target audiences, developing creative concepts, and executing successful marketing strategies. If you're passionate about growth, have a strong background in creative strategy, and are eager to take on new challenges, we want to hear from you!

Requirements

• Have extensive experience in conceiving creative social media campaigns (e.g., as an art director or creative strategist) and ideally have first-hand experience in performance marketing, e-commerce, or SaaS
• Have a growth mindset, feel strongly connected to the startup mentality, and be eager to take on new challenges
• Understand complex issues and enjoy transferring yourself into different people to create convincing advertising texts, where your excellent German language skills and good English language skills will help you

Responsibilities

• Conduct target audience analyses for our clients
• Develop creative concepts and execute successful marketing strategies
• Conduct trend analyses and monitor platform usage on Facebook, Instagram, YouTube, and LinkedIn
• Create storylines and user argumentation chains for LinkedIn, Facebook, display, and YouTube ad campaigns
• Develop campaigns with psychologically smart customer journeys that perfectly capture users' attention, persuade them, and lead to conversion
• Collaborate with the creative and performance department to enhance customer experience and bring data-driven performance marketing and sales psychology together
• Write top-notch copies for our clients and implement them in a target group-oriented manner

Benefits

• Be part of a team of A-players and startup founders who strive for growth
• Enjoy a culture of responsibility, high performance, and honesty
• Have access to a unique coaching program with sessions where you can continuously develop yourself personally and professionally
• Be able to participate in 1:1 conversations with psychologists to improve your mental and physical health
• Have your workout expenses reimbursed
• Have the possibility of workations, which are lived and loved by our YOYABees
• We will reimburse up to 60% of your savings for your BAV (Bundesausbildungsförderung)