Remote Creative Strategist

Summary

Join our team as a Creative Strategist to develop and oversee the creative direction of marketing campaigns across various platforms.

Requirements

• 3+ years of experience in a creative strategy role, preferably within a digital marketing agency or in-house team
• A degree in Marketing, Advertising, Communications, or a related field is preferred but not required with sufficient relevant experience
• Familiarity with design tools (Adobe Creative Suite, Figma, Canva) and video editing software (Premiere Pro, After Effects) is a plus
• Strong understanding of social media platforms and ad managers, especially Facebook, Instagram, TikTok, Google Ads, and YouTube
• Excellent verbal and written communication skills to articulate creative ideas and strategies
• Experience with analytics tools (Google Analytics, social media insights, or similar) to track and optimize campaign performance
• Ability to lead, inspire, and manage a team of creative professionals while maintaining a collaborative and results-oriented environment

Responsibilities

• Develop and lead the creative strategy for marketing campaigns, ensuring alignment with product positioning and brand messaging
• Identify innovative and data-driven approaches to engage target audiences, leveraging insights from market research
• Build a robust creative testing framework that emphasizes fast experimentation and optimization based on performance metrics
• Drive clarity across all creative outputs, ensuring that each ad clearly communicates the value proposition, as seen in the Long-Form Explainer Ads episode
• Oversee the creative process from concept to execution, ensuring all marketing materials are cohesive and of high quality
• Provide guidance to the creative team to push boundaries while adhering to brand guidelines and ensuring consistent messaging
• Collaborate closely with media buyers to understand what types of creatives resonate with the audience, leveraging A/B testing and iterating based on performance data
• Design and manage the production of cost-effective content, prioritizing 'ugly ads' for quick, relatable content that feels native to platforms like TikTok and Instagram
• Ensure alignment of creative output with the specific features and algorithms of social platforms such as Meta, TikTok, and YouTube, based on insights from Sarah Levinger's content-focused strategies
• Collaborate with content creators and media buyers to produce engaging content across multiple formats, ensuring it resonates with the audience
• Conduct thorough market research to stay ahead of trends and understand audience preferences, using this data to inform creative decisions
• Analyze campaign performance data to identify areas for improvement and refine strategies to meet key performance indicators (KPIs)
• Act as the creative liaison between various teams, ensuring seamless integration of creative elements across marketing, product, and design departments
• Partner with the influencer marketing team to incorporate influencer-generated content into broader campaigns, enhancing overall effectiveness
• Stay current with industry trends and emerging platforms, proposing fresh ideas and innovative solutions to keep content engaging
• Experiment with new concepts and techniques to ensure our marketing efforts remain relevant and impactful