Creative Strategist

Summary

Join Single Grain, an award-winning digital marketing agency, as a Creative Strategist to craft and elevate creative campaigns that drive business results. You will act as a bridge between performance data and creative execution, developing insights-driven concepts and strategies. This role demands thinking like a marketer, writing like a copywriter, and planning like a creative director. Collaboration with performance marketers, designers, and clients is key to bringing ideas to life across various platforms. The position is full-time, 40 hours per week, requiring overlap with U.S. time zones and a strong understanding of AI. Success hinges on the effectiveness of creative strategies, clear communication, and timely execution.

Requirements

• 4-6+ years of experience in creative strategy, performance marketing, content strategy, or a related role
• A strong portfolio of performance marketing campaigns, ad copy, or creative strategies that drove measurable results
• Deep understanding of ad platforms and their creative nuances (Meta, YouTube, Google, TikTok, LinkedIn, etc.)
• Understanding of B2B sales funnels and B2C ecomm sales KPIs
• Data-savvy: You’re comfortable looking at dashboards, interpreting creative performance, and making decisions based on results
• Excellent storytelling skills—you can take an abstract idea and turn it into a compelling message
• Strong communication and presentation skills, with the ability to defend strategic decisions to clients and stakeholders
• Proactive, organized, and comfortable owning timelines and priorities across multiple projects
• Enthusiastic about experimenting with AI tools to improve creative research, messaging, and ideation

Responsibilities

• Develop creative strategies and messaging frameworks that connect audience insights with campaign objectives
• Write or collaborate on creative briefs that clearly outline the challenge, audience, insight, message, and execution guidelines
• Use analytics and testing data to influence storytelling direction and optimize for performance
• Translate strategy into compelling ad concepts, storyboards, and hooks across Meta, YouTube, Google, LinkedIn, TikTok, Pinterest, and emerging platforms
• Partner with designers and editors to bring campaigns to life—ensuring messaging is sharp, on-brand, and performance-driven
• Own the relationship with our external designers and find new designers and vendors as needed
• Use AI to its full potential to increase speed to delivery and volume of creatives
• Plan modular, platform-native creative that can be tested and scaled across channels
• Lead or support research into customer pain points, motivators, and product benefits to uncover winning creative angles
• Review creative performance metrics and develop hypotheses and test plans for future iterations
• Present strategic thinking and creative concepts to clients and internal teams with clarity and confidence
• Partner with Paid Media and SEO teams to align creative direction with data insights and targeting strategies
• Provide guidance on best practices for creative in performance environments across multiple paid media platforms
• Support creative QA, post-launch learnings, and creative audits as needed
• Help led creative efforts on our internal marketing team
• Provide sales with creative case studies
• Translate creative storytelling and creative performance analytics into clear and concise language for clients and internal teams with action steps
• Explain the importance of creative strategy and ideation, ensuring client understanding and buy-in
• Provide training and support to internal teams on creative tools and best practices as needed
• Ability to build and maintain your own system for keeping track of client requests, due dates, and priorities to execute all asks in a timely manner while communicating the progress we’ve made to internal and external stakeholders as appropriate

Benefits

• Flexible PTO
• 100% Remote
• Learning budget that can be dedicated to testing new analytics tools or training on new platforms or tactics