Creative Strategist

Summary

Join Mutiny, Trailer Park Group’s integrated creative agency, as a social-first Creative Strategist! Based on the West Coast, you will bring innovative thinking to creative and strategy teams, identify key communication tasks, and co-create compelling briefs. Leveraging data and research, you’ll build strategic messaging frameworks and campaign ecosystems. This role demands 2+ years of integrated marketing experience at a creative agency, a passion for gaming, and proven ability to lead inspiring briefings. Mutiny offers a robust benefits program including unlimited PTO, 401k matching, remote work options, and professional development opportunities.

Requirements

• 2+ years of experience in integrated marketing at a creative agency
• Hands-on strategy and insights experience for creative campaigns
• Passionate about all facets of gaming culture, streaming, eSports, and marketing
• Ability to field and execute strategic requests, big and small, with varying timelines
• Proven ability to lead briefings that inspire innovation and breakthrough ideas
• Ability to productize strategy and think about how to use strategy as a business development tool
• Comfortable tackling various projects at once and re-prioritizing as needed, day to day
• Sensitized to when to push and when to pull back in client/creative communication
• The ability to push beyond the assignment or the “ask”
• A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks
• Command of ALL the ways brands connect with people today - traditional, digital, event, etc
• The ability to surface insights from data, research, and performance reporting
• Experience working for an integrated or social-forward marketing agency
• Passion for gaming
• Experience with social campaign rollouts, content plans
• Must be comfortable with writing and helping lead briefs for creative and content campaigns
• Candidates must be based in the West Coast Region

Responsibilities

• Bring innovative, fresh connections thinking to our creative and strategy teams
• Identify key communication tasks and develop relevant connection ideas that come to life in innovative ways
• Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
• Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses
• Prepare and give presentations on findings & recommendations for internal and external stakeholders
• Actively contribute and bring your voice to the table

Benefits

• Robust benefits program
• Unlimited PTO
• 401k with company match
• Work Remotely
• Many other perks
• Best-in-class editor training program
• Opportunities to build new skills
• Develop as managers and leaders
• Connect and grow through mentorship
• From on-the-job learning experiences to formal development programs
• Various opportunities to grow throughout their career
• Unaccrued time off
• Sick time
• Paid company holidays
• Medical/dental/vision insurance
• Life insurance
• Disability insurance
• Maternity/paternity benefits
• 401(k) for regular full-time employees
• Other perks
• Bonus compensation
• TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs designed to support employee growth at every level across the organization