Creative Strategy Manager

Summary

Join Townsquare Ignite's Creative Services team as a Creative Strategy Manager! You will be the bridge between clients/sales and the design team, translating client needs into effective digital ad strategies. Responsibilities include overseeing the creative process, providing clear design instructions, writing ad copy, selecting visuals, and managing campaign timelines. You'll need strong digital ad design principles, copywriting skills, and experience in campaign management. This high-volume role demands attention to detail and the ability to meet tight deadlines. Townsquare Ignite offers a competitive salary, bonus program, and excellent benefits.

Requirements

• Principals of Effective Digital Ad Design (both static and animated)
• Typography/Font Selection
• Advertisement/Copy Hierarchy
• Copywriting (digital and social)
• Programmatic ad experience
• Campaign management/strategy
• Unparalleled attention to detail
• Impeccable sensitivity and knowledge to color theory, typography, hierarchy and balance. Do you know what makes a good ad vs a bad ad? Show us!
• Minimum 4 years relevant experience as a production or graphic designer with focus on digital advertising
• Ability to produce high volumes of quality work under tight deadlines

Responsibilities

• Oversee the creative process of all digital ads for clients across the country, translating a client’s business needs into a creative strategy
• Take direction from sales and clients and translate that into clear instructions for our design team in order to have the client’s vision come to life
• Conduct calls with clients to help develop a creative strategy for their digital ads based of the clients goals and KPI’s
• Responsible for writing ad copy including for display ads and social media posts
• Selecting images or inspirations for digital ads
• Reviewing digital ads and requesting any revisions and work to have the perfect set to show clients
• Responsible for strategizing creative updates
• Managing the campaign timeline and working with clients to make sure their campaign is effective

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program