Senior Director, Creative Strategy, Growth Marketing

Summary

Join Hims & Hers as a creative strategist to oversee and evolve the company's creative strategy across performance campaigns, driving stronger results for the business through data-driven insights and relentless prioritization.

Requirements

• Bachelor's degree
• 12+ years of experience in a marketing function, with 3+ years of experience in a creative strategy or performance marketing capacity
• Deep understanding of creative A/B testing
• Experience with a variety of paid social channels, particularly Meta
• Proven track record of driving measurable conversion or revenue results
• Experience working directly with creative team members across both internal and external agency teams
• Analytical mindset and ability to identify data-informed insights

Responsibilities

• Own creative strategy, employing a customer-first perspective while accounting for brand guidelines, legal/compliance requirements, campaign needs, category and product-level nuance, and performance effectiveness
• Define clear KPIs, objectives, and measurement plans to set expectations on improvements in conversion rate, run rate, and cost per acquisition
• In partnership with key stakeholders, design quarterly experimentation roadmaps by campaign objective for consistent learnings and ongoing efficiencies
• Share out key learnings on a biweekly basis with stakeholders
• Own and foster the relationships with creative agency partners, managing the briefing processes, ideation, and feedback loop as well as holding them accountable for performance, quality, and adherence to brand guidelines and compliance requirements
• Partner with the internal creative team on production needs, timelines, budgets, and shot lists
• Balance creative and strategic best practices for highly engaging and effective output
• Build tailored messaging frameworks that are aligned with Product Marketing strategies, including ideal customer profiles, product-market fit, value propositions, and additional research
• Partner with the media buying team to align ad journeys with channel strategies while incorporating best practices and historical learnings
• Connect with Integrated Marketing and Product Marketing creative teams for creative synergy across surfaces to ensure clear and cohesive branding and messaging in-market

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats