CRM and DTC Marketing Manager

Summary

Join Visa Marketing in Latin America as a CRM & Direct to Consumer (DTC) Manager based in Mexico DF. This role focuses on implementing a global D2C strategy in Mexico, increasing transactional growth and revenue. You will lead CRM strategic planning and execution, building consumer loyalty and preference. Responsibilities include managing lifecycle management platforms, defining communication strategies, creating marketing campaigns, and optimizing performance. The position requires strong CRM experience, a quantitative background, and excellent communication skills. This is a remote position.

Requirements

• 5 years of work experience in CRM with proven revenues
• Bachelor's degree required in quantitative field marketing and or business administration

Responsibilities

• Increase transactional growth and revenues
• Lead the CRM strategic planning and execution building consumer loyalty and preference
• Implement lifecycle management platforms and manages campaigns
• Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy
• Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance
• Define test plan and capture learnings and best practices documenting and deploying it regionally
• Establishes strategic consumer journeys for each initiative
• Create and review tracking reports and discuss on-going optimization opportunities
• Define Main KPIs (Key Performance Indicators) and OKR (Objectives and Key Results) to optimize marketing campaigns
• Drive growth of Visa opted-in marketing efforts and improve Visa 1st Party Data assets
• Come up with new use cases to grow the 1st party model, monetization, and user loyalty
• Lead Visa.com.mx and other local websites/apps content updates and liaise with technology and UX agencies for improvements
• Ensure Visa.com and D2C local platforms experience and funnel drive conversion
• Generate insights from a consumer-centric perspective that allows marketing project lead to identify triggers for behavioral changes
• Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies
• Define and monitor sites KPIs and be the of continuous improvements, manage SEO performance and improvements
• Exercise independent judgment with minimal direction from supervisor
• Work with all local markets to align on market specific visions, needs and calendars
• Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers
• Create selling pitch & meeting with stakeholders to execute initiatives through Visa Marketing Platform

Preferred Qualifications

• Very strong verbal and written communication skills. Fluent Portuguese and English, Spanish a plus
• Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills
• Strong CRM leadership expertise, building and activating, Adobe suite a plus
• Marketing strong experience. Marketing savvy and experience understanding the full marketing life cycle and interface with other consumer touch points such as media campaigns and promotions
• Experience in monetization of 1st party and D2C platforms
• Experience in ecommerce
• Experience connecting with call center and other consumer answering tools
• Experience conducting usability and AB tests
• Put consumer experience ahead of every decision you make. Subject Matter Expertise in web, mobile consume experience, content, and technology to deliver on that vision
• Content, editorial expertise
• Strategic business perspective with technical background
• Capacity to lead technology teams on building and improving consumer centric digital programs
• Proven digital marketing experience and knowledge of CRM tools
• Substantial problem solving ability with strategic focus on impacting ROI
• Strong interpersonal abilities to drive change within multiple stakeholders and orgs
• Multi functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners
• Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences
• Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand

Benefits

This is a remote position