CRM Data and Martech Manager

Summary

Join AJ Bell as their CRM Data and Martech Manager, playing a key role in leveraging customer data for impactful marketing. You will be the go-to expert for their customer data platform (Bloomreach), optimizing the platform, integrating data, and ensuring campaign effectiveness. Collaborate with marketing and business stakeholders, combining technical expertise with strategic thinking to build workflows, champion data quality, and deliver insights. Lead CRM segmentation, campaign targeting, and automation workflows across the customer lifecycle. Develop and execute multi-channel CRM campaigns, driving automation and reducing manual effort. Manage a small team and foster a culture of high-quality communication and service excellence. This role requires 5-6+ years of experience in CRM and data management, ideally in an omnichannel or digital business, along with hands-on experience with CDPs or CRMs.

Requirements

• 5–6+ years of experience in CRM and data management, ideally in an omnichannel or digital business
• Hands on experience with CDPs or CRMs (Bloomreach, Salesforce, or Adobe preferred)
• Strong analytical skills (SQL a bonus) and experience with campaign reporting and customer insights
• A strategic thinker who can also roll up their sleeves and execute
• Proven experience in managing data integration, data protection, and segmentation
• Solid understanding of end to end email and digital marketing processes
• Confident communicator with strong stakeholder management skills
• A proactive, data-obsessed problem-solver who thrives on improving systems and processes

Responsibilities

• Lead on CRM segmentation, campaign targeting, and automation workflows across the customer lifecycle
• Act as a super user and owner of the Bloomreach platform, building strong relationships with the vendor and internal teams
• Develop, execute and track multi channel CRM campaigns, driving automation and reducing manual effort
• Produce performance reports and uncover insights to improve marketing effectiveness
• Champion data quality, accuracy, and compliance with regulatory requirements (e.g. GDPR, Consumer Duty)
• Work with marketing teams to understand campaign objectives and translate them into smart data led strategies
• Create a roadmap to shift towards 80% automated CRM activity
• Foster a culture of high quality, error free communication, and service excellence
• Line manage and develop a small team

Preferred Qualifications

Experience with Bloomreach is a plus, but we also welcome applications from candidates with experience in similar CDPs or CRMs (e.g. Salesforce, Adobe, etc.)

Benefits

• Starting salary up to £60,000
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Access to a range of benefits from our sponsorship deals
• Hybrid working