CRM Manager

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as their strategic CRM Manager. Reporting to the Director of Marketing, you will spearhead the CRM strategy, driving customer engagement, retention, and loyalty. Leverage data-driven campaigns, platform optimization, and cross-functional collaboration to enhance loyalty and referral programs. You will create exciting perks and memorable experiences to foster customer relationships. The role requires managing a team, CRM vendors, and marketing tech tools, while analyzing data and optimizing performance. This position offers flexible work arrangements, comprehensive insurance, learning and development opportunities, and various employee perks.

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• Min. 5 years of experience in a CRM role, preferably in retail or e-commerce
• With proven experience leading a team

Responsibilities

• Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
• Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
• Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications
• Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation
• Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
• Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
• Own overall CRM KPIs, including new customer acquisition, retention, and engagement
• Lead and coach the CRM team, managing performance, goal setting, and capability development
• Manage the CRM team’s budget planning, ensuring resource allocation aligns with strategic priorities

Preferred Qualifications

Candidates with SQL capabilities will have an added advantage

Benefits

• Work from anywhere!
• Remote work according to HQ operating hours
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme