Senior Performance and Demand Marketing Manager

Summary

Join 1Password as a Sr. Performance and Demand Marketing Manager (Enterprise B2B) to lead marketing strategies driving pipeline growth, customer acquisition, and revenue for enterprise segments. You will oversee performance marketing channels and execute full-funnel demand generation campaigns targeting B2B new business and expansion segments globally. Collaborate with cross-functional teams to deliver measurable impact. This is a remote opportunity based in Canada or the US. The role requires 7+ years of B2B marketing experience with a focus on demand generation, enterprise marketing, and performance marketing. You will develop and execute comprehensive B2B demand generation strategies, lead paid acquisition efforts, and optimize full-funnel performance marketing tactics.

Requirements

• 7+ years of experience in B2B marketing, with a focus on demand generation, enterprise marketing, and performance marketing
• Proven success in developing and scaling multi-channel marketing campaigns that drive enterprise pipeline and revenue
• Deep understanding of enterprise customer segments, including long sales cycles, buying committees, and high-touch engagement strategies
• International B2B marketing experience, including developing strategies that address regional differences in customer behavior, regulatory environments, and market dynamics
• Strong expertise in digital advertising platforms (Google Ads, LinkedIn Ads, Meta, Reddit, etc), CRM (Salesforce), and martech tools (Marketo)
• Expertise in full-funnel marketing strategies, including ABM and content marketing
• Analytical mindset with proficiency in reporting tools (Google Analytics, Looker, Salesforce) and the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills, with the ability to influence at all organizational levels

Responsibilities

• Develop and execute comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels
• Lead paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI
• Define and manage the overarching paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend
• Build and refine full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion
• Design and execute ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams key book of business accounts
• Collaborate closely with revenue marketing team to align paid marketing efforts with account strategies and funnel optimization
• Analyze campaign performance and marketing data to uncover insights, drive optimizations, and present actionable recommendations to stakeholders
• Partner with sales, product marketing, and content teams to align messaging, target accounts, and campaign goals, ensuring seamless integration and execution for enterprise-level prospects
• Manage performance marketing budgets, forecasting, and reporting to ensure efficient allocation of resources

Benefits

• Maternity and parental leave top-up programs
• Generous PTO policy
• Four company-wide wellness days
• Company equity for all full-time employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Employee-led inclusion and belonging programs and ERGs
• Peer-to-peer recognition through Bonusly