Senior Manager, Marketing Operations

Summary

Join Newsela as the Senior Manager, Marketing Operations and play a pivotal role in managing and optimizing all aspects of marketing operations. Lead the team, deliver on program activations and key projects, manage marketing technology, optimize processes and systems, and analyze data to enhance work, drive demand, and engage with educators. Develop and implement a comprehensive marketing operations strategy and roadmap aligned with Newsela's objectives. Own and optimize the marketing tech stack, ensuring data privacy and compliance. Optimize lead management processes, collaborating with stakeholders to improve effectiveness. Partner with cross-functional teams to align marketing operations with customer operations and deliver on website development projects. Build and optimize reports and dashboards to enable data-driven decision-making. Provide strategic guidance and support to team members, fostering a culture of continuous improvement.

Requirements

• You have 5+ years of experience in marketing and marketing/revenue operations, ideally in a B2B SaaS environment
• You have strong technical proficiency with marketing and sales technology, are certified in Marketo (or have equivalent experience), and are proficient with Salesforce CRM
• You have demonstrated success in improving key marketing metrics through providing data insights and making processes more efficient
• You have an analytic mindset, and are comfortable working in Google Sheets/Excel and BI tools (e.g. Tableau)
• You have excellent communication and people management skills

Responsibilities

• Oversee all aspects of marketing operations, including people management, marketing automation, campaign operations, website operations, reporting, marketing tech stack management, and vendor management
• Develop and implement an overarching marketing operations strategy and roadmap in line with Newsela marketing objectives and key results (OKRs)
• Own and optimize our marketing tech stack, including Marketo, Drift, Wistia, Sendoso, and Webflow
• Ensure Newsela martech systems meet data privacy, compliance, and governance standards
• Optimize lead management processes, including lead scoring and attribution, collaborating with go-to-market (GTM) and program leads to define, document, measure, and improve effectiveness and performance
• Partner with customer team stakeholders to align marketing operations with customer operations (sales and customer success operations)
• Partner with Software Engineering leadership and developers to deliver on projects related to website development
• Partner with the Data and Analytics team to build and optimize reports and dashboards to enable data-driven decision making throughout the marketing team
• Provide strategic guidance and support to your team members, fostering a culture of continuous improvement and efficiency

Preferred Qualifications

You have led martech implementations or migrations; experience with implementing a new Marketing Automation Platform (MAP) is a plus

Benefits

• Access to the world’s leading medical experts for healthcare (pets included!). Discounts and resources to stay healthy: mind, body, and soul
• Almost all of our roles are fully remote - tech stipend included!
• Supplemental programs and time off to take care of your family and yourself
• Flexible PTO to recharge, including Sabbatical Leave
• Robust DEIB curriculum, Identity & Experience Groups (Affinity Groups + Employee Resource Group), Authentic & Transparent conversations with Executive Leadership Teams, and integration of DEIB lens across Talent lifecycle processes
• Holistic Learning & Development Programs that enable meaningful & inclusive experiences, programs that build future-focused competencies, cohort & community learning sessions that foster a sense of belonging, and individual development plans aligned with your personal and professional aspirations to turn goals into reality