Marketing Operations Manager, Data Enablement

Summary

Join Gusto's Revenue Operations team as a Marketing Operations Manager, Data Enablement! Enhance the quality and consistency of marketing data across various applications. Develop and maintain data dictionaries and audience segments. Collaborate with cross-functional teams to optimize marketing data processes. Create data quality dashboards and automated reporting. Establish high standards of data governance, ensuring accuracy and consistency across all marketing platforms. This role requires strong expertise in data governance, audience development, and data hygiene.

Requirements

• Demonstrated expertise in data governance, audience development, and data hygiene, with a focus on leveraging firmographic and behavioral signals to drive marketing outcomes
• Proven experience building and maintaining data dictionaries and managing audience segments for cross-channel marketing efforts
• Ability to lead cross-functional projects, working effectively with cross-functional teams, including Marketing, Engineering, Data, and other business stakeholders
• Excellent communication skills with a consultative approach to collaborating with various teams
• Extensive familiarity with martech and CRM platforms such as Marketo, Salesforce, and related systems
• Bachelor’s degree in Business, Data Management, Information Systems, or a related field
• 4-5 years of experience in data management, governance, or audience development
• Experience in marketing technology (marketing automation platforms, customer data platforms, and CRM platforms), marketing operations, or marketing analytics within a high-volume, high-velocity, data-driven marketing organization
• Hand-on experience with marketing automation platforms, customer data platforms, and CRM platforms

Responsibilities

• Oversee data governance initiatives to ensure high integrity, consistency, and accuracy of data across all marketing applications, minimizing duplication and enhancing data quality
• Develop and maintain comprehensive data dictionaries of prospective and current customer data, ensuring all stakeholders have access to accurate, structured information
• Using the customer data platform and marketing automation platform, build and manage audience segments using firmographic, behavioral, and other relevant data to optimize performance across various marketing channels (e.g., email, push, in-app)
• Oversee marketing campaign tracking taxonomy and processes; work with campaign owners to ensure proper application of tracking mechanisms prior to campaign launches
• Partner with cross-functional teams to improve processes and software applications, ensuring data is captured and utilized in the most effective and efficient ways
• Lead the creation and maintenance of data quality dashboards and automated reporting mechanisms that provide actionable and proactive insights

Benefits

• Health insurance
• 401(k)s
• Remote work, flexible hours