CRM Email Campaign Specialist

Summary

Join Culligan UK as a CRM / Email Campaign Specialist and contribute to a dynamic Marketing team. You will develop and implement a customer relationship management strategy to boost engagement, customer lifetime value, and brand loyalty. This role involves designing and executing lead nurturing communication strategies, optimizing customer journeys, and ensuring seamless sales funnel transitions. The position requires managing end-to-end email campaigns, leveraging data analysis, and collaborating with cross-functional teams. The role is remote with occasional travel to Wolverhampton and London offices. Culligan UK offers a mission to provide sustainable, high-quality drinking water solutions.

Requirements

• Have previous experience in a CRM management role
• Be proficient in CRM tools and data analysis to inform strategic decision-making
• Have a strong knowledge of lifecycle and lead nurturing marketing principles, with a proven track record of increasing customer loyalty and conversion rates
• Have excellent communication and stakeholder management skills and capable of managing multiple projects in a dynamic environment

Responsibilities

• Deliver a CRM strategy that increases customer engagement and lifetime value through targeted, measurable campaigns
• Own our communications strategy – focusing on stimulating order frequency and value
• Launch and optimise lifecycle campaigns for onboarding, nurturing, retention, and win-back initiatives
• Create operational efficiencies through automating current manual communication processes
• Develop lead nurturing workflows to accelerate conversions and improve sales funnel movement
• Implement testing and reporting frameworks to refine CRM and lead nurturing campaigns continuously
• Analyse customer and prospect data to uncover trends and inform strategies that align with business goals
• Collaborate with cross-functional teams to align CRM and lead nurturing efforts with organisational objectives
• Ensure seamless integration of campaigns across departments to enhance the customer journey and support broader business goals

Preferred Qualifications

Be tenacious, organised analytical and commercially focussed

Benefits

• 25 days holiday plus bank holidays
• Holiday purchase scheme available
• Pension – Salary exchange Scheme
• My Culligan benefits -Discount platform
• Culligan Product discounts
• Employee Assistance programme
• Ongoing Training and Development
• Enhanced maternity, paternity, and grandparent leave