Marketing Automation and CRM Specialist

Summary

Join Xometry as a Marketing Automation & CRM Specialist to assist with email and automation strategies, creating campaigns end-to-end, managing contact databases, and promoting the brand effectively.

Requirements

• Experience in e-commerce email marketing, with a focus on highly targeted and segmented campaigns
• Strong experience with marketing automation, including creating efficient campaigns, experimenting with segmentation and targeting, and a deep understanding of digital marketing principles such as tracking and analytics
• Hands-on experience with marketing automation platforms (e.g., ActiveCampaign, HubSpot, Braze, Iterable)
• Ability to quickly edit, translate, and maintain multilingual campaigns
• Comfortable collaborating with regional marketing specialists and managing projects to meet deadlines
• Ability to produce design assets independently when needed
• Experience in developing, managing, and analysing large email marketing databases (multilingual experience is a plus)
• Experience with integration and workflow automation tools (e.g., Zapier, Make/Integromat)
• Familiarity with email marketing technologies for quality, responsive, and functional emails: HTML/CSS (specific to email), frameworks, design tools, and best practices
• Strong analytical skills and ability to interpret data
• Design skills (Figma, Photoshop, Illustrator, and a good sense of design) are a strong plus
• Strong teamwork and project management skills
• Exceptional attention to detail
• Proficiency in English at C1 level or higher; other European languages are a strong advantage

Responsibilities

• Produce and execute effective multi-channel campaigns including designing emails from templates and HTML, copywriting, translation coordination, media asset production, and collaboration with the creative team
• Create and enhance various automated campaigns throughout the customer journey, including prospecting, nurturing, post-purchase, loyalty, retention, reactivation, surveys, etc
• Create and manage transactional emails
• Engage with various target audiences, including internal client teams and external media subscribers
• Manage and execute an email marketing calendar aligned with business objectives and internal stakeholder needs
• Run ad hoc campaigns across multiple countries, working closely with regional marketing managers
• Conduct A/B tests, analyse results, and provide insights for ongoing improvement

Benefits

• Remote full-time job
• Corporate Laptop
• Corporate free languages courses (English or German)