CRM Lifecycle Marketing Manager

Summary

Join Parsley Health as our CRM/Lifecycle Marketing Manager and lead our customer engagement, retention, and conversion efforts through data-driven email marketing strategies. You will own the entire lifecycle marketing funnel, developing and executing targeted campaigns across various channels. Collaborate with cross-functional teams to optimize the customer journey and leverage data to refine strategies. This role requires 3-5 years of marketing experience, ideally in digital healthcare, and expertise in lifecycle marketing and email campaign management. You'll need strong data analysis skills, excellent communication skills, and a passion for functional health. Parsley Health offers a competitive salary, equity stake, comprehensive benefits, and a remote-first work environment.

Requirements

• Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing
• Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment
• Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable)
• Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights
• Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages
• Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail
• Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on
• Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Responsibilities

• Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention
• Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing
• Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments
• Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders
• Manage and improve CRM strategies across email, SMS, and other channels
• Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn
• Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns
• Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend