Lifecycle Marketing Manager

Summary

Join Rye as their first Lifecycle Marketing Manager and craft personalized lifecycle campaigns and customer journeys. You will leverage data to improve conversion rates and work closely with various teams to optimize touchpoints. This role requires A/B testing, performance reporting, and CRM system management. Rye is a remote-first organization offering comprehensive benefits, including full health coverage, unlimited PTO, 401k, wellness allowance, and home office stipends.

Requirements

• 4-6 years of marketing experience, 2+ years in lifecycle marketing, startup or agency experience a plus
• Experience building email & communications programs through CRM and/or marketing automation systems in tandem with Salesforce ( Customer.io , Klaviyo, Braze, Iterable, HubSpot or similar platform), HTML & Figma a plus
• Experience automating processes and translating results with a data-driven, analytical lens
• Experience building in a scrappy, fast-paced environment
• Strong writer & communicator

Responsibilities

• Strategize, build and execute high-impact lifecycle marketing journeys and one-off email campaigns
• Work closely with Product, Engineering, Operations, Analytics & Design teams to optimize and refine email and in-app touchpoints on a continual basis in order to drive incremental impact
• Systematically A/B test and execute against a roadmap that improves customer awareness, conversion and retention, as well as additional metrics across the Rye funnel
• Consistently measure and report campaign performance & learnings
• Own our CRM & various other adjacent systems & software, consistently demonstrating a mastery of how they’re integrated and function to serve each other (e.g. Customer.io & Salesforce)
• Create brand-consistent and premium experiences across the user journey and maintain a high bar for marketing creative and copy

Benefits

• We are a remote-first organization with the opportunity to co-work for those in NYC
• We cover 100% of health benefits for employees with healthy contributions towards dependent coverage
• We offer unlimited PTO
• We offer enrollment in our 401k plan via Guideline
• We offer a $100 monthly allowance towards any wellness benefit you'd like
• Receive a $500 home office allowance when joining and $300 annually on your anniversary