Marketing Lifecycle Manager

Summary

Join Cylinder, a virtual health platform focused on digestive health, as their Marketing Lifecycle Manager. You will optimize the member journey from activation to retention, using data-driven decisions to enhance engagement and long-term retention. This role requires strong analytical and strategic skills to refine segmentation, messaging, and journey automation. You will lead data analysis, oversee segmentation strategies, and collaborate with cross-functional teams. The ideal candidate possesses extensive experience in marketing lifecycle management and data analysis tools. This is a remote-first position.

Requirements

• 4+ years of experience in marketing lifecycle, CRM, or engagement marketing
• Experience with data analysis tools (e.g., Google Analytics, SQL, Looker Studios)
• Strong understanding of email, SMS, and push notification marketing strategies
• Hands-on experience with marketing automation and segmentation tools
• Knowledge of SEO best practices and ability to work cross-functionally to implement optimizations

Responsibilities

• Strategically map and manage the end-to-end member journey, from awareness to retention, ensuring a seamless, engaging experience at every touchpoint
• Continuously analyze and refine the journey to identify gaps, optimize interactions, and enhance member engagement
• Based on data analysis, strategize and develop retention campaigns to drive long-term engagement
• Lead data analysis and reporting on campaign performance and member engagement, identifying trends and opportunities for optimization
• Oversee segmentation strategies to enhance targeting efforts, ensuring that messaging aligns with member needs
• Work closely with the Marketing Operations Specialist to build and refine automated workflows, ensuring that marketing efforts are personalized and efficient
• Leverage AI to enhance efficiency, automation, and content creation
• Develop and execute SEO strategy
• Set up and maintain digital ads
• Align product marketing efforts with lifecycle stages and audience insights, partnering with content, product, and operations teams

Preferred Qualifications

• Passionate about improving gut health and driving member engagement
• Highly data-driven, with strong analytical and problem-solving skills
• Experienced in marketing automation tools (e.g., Iterable, HubSpot, Marketo)
• Comfortable working in a fast-paced, remote-first environment
• Self-motivated, organized, and able to manage multiple initiatives simultaneously