Lifecycle Marketing Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Lifecycle Marketing Manager. You will own the lifecycle marketing strategy, developing and executing campaigns to drive engagement, pipeline growth, and customer retention. This role involves collaborating with various teams to create high-impact email campaigns, optimize performance, and achieve measurable business outcomes. You will leverage marketing automation platforms and CRM systems to manage email marketing calendars, analyze campaign performance, and share key insights with leadership. The ideal candidate possesses extensive experience in B2B SaaS lifecycle marketing and a proven track record of success. Pacvue offers a dynamic work environment and a comprehensive benefits package.

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, or CRM marketing at a B2B enterprise SaaS organization
• Proven track record of designing and executing lead nurturing programs that effectively move prospects through the funnel and drive measurable results
• Experience leveraging audience segmentation, personalization, and behavioral triggers to drive engagement
• Strong expertise in marketing automation platforms (HubSpot) and CRM systems (Salesforce)
• Proven ability to write compelling email copy and collaborate on content development
• Excellent project management skills, with a track record of successfully executing multiple campaigns simultaneously

Responsibilities

• Develop, manage and coordinate lifecycle marketing campaigns across the enterprise customer journey, from acquisition to retention, to drive marketing qualified leads and influenced opportunities
• Strategize and build customer journey stages and create initiatives for each stage, including acquisition, conversion, retention, and winback
• Partner with demand generation and sales teams to align email campaigns with ABM and paid media and content strategies, ensuring high engagement and conversion
• Manage email marketing calendar and cadence, collaborating with internal stakeholders to apply best practices and define success metrics
• Develop and collaborate with the content team to create high-value, relevant content that resonates with leads at different stages in the funnel (blog posts, guides, case studies, testimonials, etc.) to improve lead conversion rates and customer acquisition costs
• Establish best practices for lifecycle programs and drive consistency across all external communications
• Continuously analyze campaign performance, conduct A/B testing, and optimize engagement metrics (open rates, CTRs, pipeline contribution)
• Own campaign reporting and analytics, sharing key learnings and insights with leadership to refine lifecycle strategies

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave