CRM Platform Manager

Summary

Join Goodnotes' Growth Marketing team as a CRM Platform Manager, responsible for the technical operations and strategic enablement of large-scale CRM campaigns. You will manage the day-to-day operations of the CRM platform, build and maintain scalable segmentation logic, contribute to the CRM tech roadmap, design and implement A/B testing frameworks, and collaborate with cross-functional teams. Ensure CRM processes comply with data policies. This role requires 5+ years of experience with enterprise CRM platforms and a strong understanding of user data flows. The ideal candidate will be comfortable with SQL, JSON, and API documentation. Goodnotes offers benefits such as flexible working hours and location, medical insurance, and a budget for home office setup and personal development.

Requirements

• 5+ years of experience working hands-on with enterprise CRM platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud), preferably in a product-driven or subscription-based environment
• Proven experience managing CRM platform maintenance, troubleshooting, and end-to-end implementation of new features or use cases
• Strong understanding of user data flows, event tracking, identity management, and how CRM integrates with data warehouses or CDPs
• Comfortable with tools such as SQL, JSON, API documentation, and campaign logic (e.g., triggers, delays, conditions)
• Experience working with Engineering and Product teams on data instrumentation, system scalability, and experimentation infrastructure
• Ability to think proactively about CRM tooling needs and advocate for platform improvements that enable better campaign outcomes and user personalization

Responsibilities

• Manage the day-to-day operations of our CRM platform, including user data ingestion, custom event tracking, campaign orchestration, and platform hygiene
• Build and maintain scalable segmentation logic to enable personalized messaging across millions of users. Ensure CRM systems can support high-complexity audience rules with reliability and performance
• Contribute to the CRM tech roadmap by evaluating and onboarding new features, proposing optimizations, and planning infrastructure improvements to unlock future campaign capabilities and better user insights
• Design and implement frameworks that enable precise A/B testing and holdouts across CRM channels. Partner with lifecycle and product marketers to ensure technical accuracy and clean measurement
• Collaborate closely with Engineering, Product, and Data teams to maintain and evolve CRM system architecture — from user attribute pipelines to event instrumentation and cross-platform integration
• Ensure all CRM processes and data usage comply with relevant privacy, security, and data handling policies

Benefits

• Flexible working hours and location
• Medical insurance for you and your dependents
• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness