CRM Manager

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as their CRM Manager. Reporting to the Director of Marketing, you will spearhead the CRM strategy, driving customer engagement and loyalty through data-driven campaigns and cross-functional collaboration. You will develop and execute the CRM and loyalty strategy across various channels, leveraging customer insights to create engaging programs and experiences. The role requires managing a team, overseeing the CRM budget, and staying updated on martech trends. You will analyze customer data, optimize communications, and manage vendor partnerships. This position offers flexible work arrangements, comprehensive insurance, learning and development opportunities, and various employee perks.

Requirements

• Bachelor’s degree in Marketing, Business or a related field
• Min. 5 years of experience in a CRM role, preferably in retail or e-commerce
• With proven experience leading a team

Responsibilities

• Develop the strategy and lead execution of the CRM and Loyalty strategy across channels (e.g. lifecycle email, Whatsapp)
• Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
• Analyse customer data and campaign performance to uncover insights, improve targeting, and optimise communications
• Manage CRM vendor partnerships and lead platform evaluations (e.g. CDP and CEP) that powers advanced segmentation & automation
• Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
• Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
• Own overall CRM KPIs, including new customer acquisition, retention, and engagement
• Lead and coach the CRM team, managing performance, goal setting, and capability development
• Manage the CRM team’s budget planning, ensuring resource allocation aligns with strategic priorities

Preferred Qualifications

Candidates with SQL capabilities will have an added advantage

Benefits

• Work from anywhere!
• Remote work according to HQ operating hours
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme