CRM Specialist, Lifecycle Specialist

Summary

Join AlGooru, a Saudi-based learning platform, as a CRM & Lifecycle Specialist and lead the development and execution of CRM strategies to increase customer retention, engagement, and lifetime value.

Requirements

• Proven experience in CRM management and lifecycle marketing, preferably in EdTech or SaaS
• Proficient in CRM platforms like HubSpot, with a solid understanding of marketing automation and campaign management
• Advanced skills in customer segmentation and lifecycle marketing
• Strong data analysis and reporting abilities to measure campaign success and make data-driven improvements
• Excellent communication and collaboration skills for cross-functional teamwork
• Experience with direct communication strategies such as WhatsApp, SMS, and push notifications

Responsibilities

• Lead the development and execution of CRM strategies to increase customer retention, engagement, and lifetime value
• Design and optimize personalized customer lifecycle journeys across multiple touchpoints
• Utilize data-driven insights to enhance customer communication and automate marketing processes
• Develop and execute CRM strategies to support customer acquisition, engagement, and retention initiatives across various channels (WhatsApp, SMS, push notifications, etc.)
• Design and optimize customer journeys across different stages, ensuring personalized experiences based on user behavior and segmentation
• Work closely with the marketing and data teams to develop meaningful customer segments for targeted messaging
• Implement marketing automation workflows to deliver timely, relevant, and personalized communications to users
• Regularly monitor and report on CRM and lifecycle campaign performance, identifying areas for improvement to enhance engagement and retention
• Work closely with marketing, sales, and product teams to align CRM efforts with broader business objectives and ensure consistent messaging across touchpoints
• Utilize our CRM tool (HubSpot) to manage customer data, track interactions, and support lifecycle marketing campaigns​

Benefits

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• AlGooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes