Customer Advocacy And Marketing Manager

Summary

Join Amplitude's Customer Advocacy & Marketing team as a Customer Advocacy & Marketing Manager and champion customer voices, leading advocacy programs, managing reference initiatives, and supporting various customer engagement efforts. You will develop and execute strategies to foster long-term customer relationships, manage initiatives like advocacy programs and awards, and create compelling customer stories. Collaborate with internal and external teams to align customer marketing with broader go-to-market strategies and scale advocacy programs. This role requires strong storytelling, content creation, and cross-functional collaboration skills. If you're a creative storyteller, strategic thinker, and results-driven marketer with relevant experience, this is the perfect opportunity to make a significant impact.

Requirements

• 1-3 years of experience in customer advocacy, customer marketing, or related roles
• Background in enterprise software, preferably in high-growth or international environments
• Proven ability to build and execute customer advocacy programs that drive engagement and category leadership
• Strong storytelling and content creation skills, with the ability to translate complex concepts into compelling narratives
• Ability to collaborate cross-functionally, align stakeholders, and communicate business value effectively
• A growth mindset, with a balance of strategic vision and hands-on execution
• Strong writing, editing, and communication skills with a clear, engaging style
• Detail-oriented, with an analytical approach to measuring impact and optimizing initiatives
• BS/BA degree required; MBA is a plus

Responsibilities

• Develop & Execute Strategy – Build and implement a customer advocacy and marketing strategy to capture customer insights and foster long-term relationships
• Lead Customer Programs – Manage initiatives such as advocacy programs (Amp Champs), customer awards (Pioneer Awards), and customer success campaigns (customer stories, brand campaigns, ROI Metrics)
• Engage with Customers – Work closely with customers to ensure an outside-in perspective that drives impactful marketing initiatives
• Create & Promote Customer Stories – Develop case studies, testimonials, and thought leadership content that showcase customer success
• Support Investor & Analyst Relations – Coordinate customer references and case studies for investor and analyst engagements
• Collaborate Across Teams – Partner with internal teams to align customer marketing with broader go-to-market (GTM) strategies
• Leverage Agency Partnerships – Work with external partners to scale advocacy programs and maximize impact
• Drive program adoption and enablement – Develop documentation, create training materials, and run enablement sessions for cross-functional teams

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)
• Mentorship programs, management training, and wellness initiatives
• Charitable giving grant and paid volunteer time off