Customer Marketing Manager

Summary

Join Grafana Labs as a Customer Marketing Manager (AMER) and lead day-to-day operations, collaborating with sales and GTM teams. You will develop customer advocates, produce case studies and other content, manage the customer advocacy pipeline, and build strong customer relationships. This role requires close collaboration with the EMEA Customer Marketing counterpart and regional marketing teams. The ideal candidate has 5+ years of B2B enterprise software marketing experience, strong communication skills, and a proven track record of building successful customer programs. The position offers a competitive salary and benefits package, including equity and bonus.

Requirements

• Ideally located in a CST/EST timezone (this person will be required to work these business hours)
• At least 5 years experience with customer-facing marketing and communications experience in the B2B enterprise software space, preferably in open source, observability, analytics, or related spaces
• Comfort in working remotely and independently, with a strong emphasis on proactive communication, creative collaboration, and problem solving
• Ability to establish strategic customer relationships and deliver an exceptional customer experience, including account-based reference acquisition, creation, and promotion plans
• Demonstrated ability to work in a team-oriented, fast-paced, distributed, and dynamic environment
• Good understanding of content marketing, customer advocacy, and customer experience and how they can be tied into a broader set of marketing goals, processes, and workflows
• Demonstrated success in a similar role and a fantastic track record of building and launching strategic customer programs that deliver value to the company and its customers
• Experience working with customers in a variety of industries such as financial services, healthcare, technology, manufacturing, retail, and more
• Familiarity with technology tools that support customer marketing programs and processes
• Knowledge of a variety of sales methodologies including open source and proprietary technology and business value or solution selling

Responsibilities

• Work hand-in-hand with our GTM leadership in AMER to establish regional reference needs for our target locales, industries, and use cases
• Embed yourself and build strong relationships with the frontline AMER sales team so that you can use your knowledge and relationships to inform and influence customer advocacy and broader marketing efforts
• Source and manage the customer advocacy pipeline that will support the production of case studies, guest blogs, video testimonials, and conference talks for AMER-based customers as well internal reference requests from Sales
• Engage with senior-level customers in business conversations, and develop highly engaged, mutually beneficial reference relationships
• Collaborate with the content and social media teams to build high-quality customer assets and think of new/creative ways to showcase our work to the public
• Partner with our AMER-focused Regional Marketing teams to support and grow their programs
• Travel to our first-party events to support our customer speakers, gather Gartner peer reviews, and more
• Collaborate with and learn from your EMEA-based Customer Marketing counterpart to transfer successful programs from one region to another, support global reference needs, and develop global programs

Preferred Qualifications

• Have experience as a professional writer or content marketer
• Proficiency/Experience with AI/LLM created/augmented content and/or customer advocacy programs
• Affinity for optimizing of team processes, communications, and workflows
• If you have a passion for working with the open source, community-driven aspect of our business, we’ll get along well. And finally, if you know a lot about data platforms, marketing tools and systems, analytics, and business value selling, we may even do a little victory dance

Benefits

• Equity
• Bonus (if applicable)