Customer Growth Lead

Summary

Join Immutable, a global technology company leading the way in building games on Ethereum, as their Customer Growth Lead. In this impactful role, you will be responsible for designing growth strategies, running paid experiments, optimizing acquisition funnels, and developing scalable, revenue-driving playbooks for their game studio customers. This position offers a unique opportunity to be at the forefront of growth, delivery, and Web3 innovation, shaping how games acquire and retain players in this new world. If you are deeply analytical, enjoy solving complex challenges, and are eager to push beyond traditional performance marketing into building growth products, this role is for you.

Requirements

• At least 3+ years of experience in high-performing environments such as consulting, investment banking, or as an operator at a tech scale-up
• Proven experience in growth or performance marketing, with a track record of measurable impact
• Deep understanding of data analytics, funnel optimisation, and user acquisition strategies
• A bias for action, with the ability to drive high-velocity experimentation and ship quickly
• Excellent communication skills, both written and verbal—you’re comfortable presenting strategies and outcomes to customers and executives
• A proactive, entrepreneurial mindset; you don’t wait for permission to make things better
• Genuine interest in gaming and/or Web3—you’ll be working closely at the intersection of both

Responsibilities

• Design and execute growth strategies with Immutable’s gaming customers to drive user acquisition, retention, and revenue
• Lead Web3-native growth experiments, leveraging airdrops, digital assets, and community-driven narratives to drive outcomes
• Build and optimise performance marketing funnels (landing pages, CTAs, user flows) across channels like Google, X, Meta, TikTok, and more
• Develop repeatable, scalable growth products that can be deployed across multiple customers and use cases
• Partner with delivery and technical leads to ensure smooth implementation of campaigns and product activations
• Use data and experimentation to identify new growth levers, validate hypotheses, and maximise ROI across all initiatives

Preferred Qualifications

• Experience working in gaming, game publishing, or adjacent industries
• Prior exposure to Web3, blockchain, or crypto projects
• Familiarity with blockchain-native growth strategies and community marketing dynamics

Benefits

• We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options
• We also support our US Employees with Medical and 401K Insurance
• Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
• We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage
• We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
• Enjoy access to free online courses via Udemy
• Enjoy USD $800 per year to put toward your health and wellbeing
• Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
• Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
• New parents receive 12 weeks of paid leave in our gender-neutral offer
• The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth
• We also offer Miscarriage Leave and extra leave for IVF treatments
• Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday