Employment Hero is hiring a
Customer Marketing Manager

Summary

The job is for a Customer Marketing Manager in the UK at Employment Hero, a fast-growing SaaS unicorn. The role involves leading customer marketing campaigns, driving loyalty and advocacy, and working with diverse remote-first teams.

Requirements

• Comfortable working with customers directly and being the positive and outgoing face of Employment Hero for our customers
• 4+ years of relevant marketing experience, ideally within a fast-paced, B2B industry ( tech, SaaS, and startups a plus)
• Proven experience developing and delivering successful CRM/customer marketing campaigns
• Proven experience driving social proof from a customer base of a SaaS product
• Hands-on experience with CRM management platforms, especially Marketo and Salesforce
• Demonstrable experience setting up marketing automations and workflows
• Strong communication and analytical skills
• Excellent written and verbal communication skills with high attention to detail
• Passionate about the potential customer & how automated campaigns and communications can aid every stage of their journey
• Comfortable testing and iterating on campaigns and running A/B tests
• You will have analytical skills and be data-driven in your thinking, and be proficient in reporting campaign effectiveness
• A creative problem solver and critical thinker, with great attention to detail
• Degree qualified in marketing or a related field (desired)
• Comfortable and confident surfacing opportunities, explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently in a “remote first” work environment and to agreed deadlines
• Willingness to take ownership
• Excellent xfn communication and stakeholder management skills

Responsibilities

• Working with the Head of UK Marketing and Head of Customer Marketing to develop a world class customer marketing function for Employment Hero - UK
• Being the customer champion for the marketing team
• Driving social proof initiatives like online reviews as well as case study production from identifying advocates in partnership with our Customer Success team to capturing their stories and nurturing their love of Employment Hero
• Managing end-to-end email marketing activities including: template development, briefing, editing, campaign set-up, segmentation, scheduling, testing, tracking and execution of dynamic content campaigns
• Driving a world-class Net Promoter Score (NPS) for the UK while also supporting on cross-market global customer initiatives
• Helping drive surveys and research to better understand the needs of our customers
• Working with the sales team to drive additional ARR from our customers by ensuring they are getting the most value out of our full product set
• Working with MarketingOps and other teams to execute personalised customer journeys - delivering the right proposition, at the right time, using the right channel
• Partnering with our Professional Services and Customer Success teams to deliver a world-class customer experience (throughout the implementation process and once they become a customer)

Benefits

• A generous budget for your home office
• Cutting-edge tools and technology
• Reward and recognition programs - because great work should be recognised and rewarded
• Learning and development (including an external study policy, live monthly professional development classrooms, and premium online learning content)
• Employee Share Option Program: be an owner of Employment Hero
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024