Data Analyst

Summary

Join Peachy Labs LCC, a fully remote, US-based web development agency, as a detail-oriented Data Analyst. You will leverage your expertise in GA4, GTM, Looker, SQL, and marketing analytics tools to drive data-driven decisions for high-performing eCommerce projects. Analyze and optimize events throughout the purchasing funnel to improve performance and maximize ROI for clients. Collaborate with engineers, marketers, and project managers to implement robust tracking and reporting systems. This full-time role offers competitive compensation, performance-based increases, flexible hours, and professional development opportunities. Peachy Labs has a strong track record with over 500 successful projects and a team of over 80 talented individuals.

Requirements

• 2+ years of professional experience as a Data Analyst or in a similar role
• Expertise in Google Analytics 4 (GA4) with hands-on experience implementing and optimizing tracking strategies
• Proven experience with Google Tag Manager (GTM), including creating and troubleshooting custom tags and triggers
• Experience building dashboards and reports in Looker or similar BI tools
• Proficiency in SQL for data analysis and reporting
• Strong understanding of eCommerce purchasing funnels and the importance of event tracking
• Hands-on experience with Meta Pixels, TikTok Pixels, and other marketing tracking tools
• Ability to collaborate effectively with engineers to implement and troubleshoot tracking pixels and events
• English proficiency—Upper intermediate or higher
• Detail-oriented with a focus on data accuracy and consistency

Responsibilities

• Analyze user behavior and purchasing funnels in eCommerce platforms to identify trends, bottlenecks, and opportunities for optimization
• Build and maintain insightful reports and dashboards in Looker to visualize performance metrics
• Work with GA4, GTM, Meta Pixels, TikTok Pixels, and other tracking tools to ensure accurate event tracking and data collection
• Provide data-driven recommendations for improving campaign performance and optimizing the customer journey
• Collaborate with engineers to set up and validate tracking pixels and custom events on web properties
• Write SQL queries to extract, analyze, and manipulate data as needed for reporting and analysis
• Ensure the accuracy and consistency of data across all analytics platforms and marketing channels

Benefits

• Receive competitive compensation and performance-based increases
• Language courses
• Opportunity to choose the optimal work schedule for you on an hourly basis
• Thrive in a pleasant working atmosphere with a wonderful team
• Motivating career development plans with clearly defined goals and rewards
• Benefit from flexible working hours, holidays, and vacations to maintain a healthy work-life balance
• Engage in interesting projects and challenging tasks
• 100% cost coverage of courses, training, and webinars