Data Analyst - Acquisition Marketing

Verasity
๐ต $145k-$195k
๐Remote - United States
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Summary
Join PrizePicks, a rapidly growing sports company, as a Senior Data Scientist specializing in Acquisition Marketing. This data-centric role involves developing and implementing advanced analytics frameworks, creating reporting solutions, and driving data-informed decisions to optimize marketing spend and fuel profitable growth. You will collaborate with cross-functional teams, mentor junior analysts, and present findings to both technical and non-technical audiences. The ideal candidate possesses a strong analytical background, advanced SQL and Python skills, and experience with statistical modeling in an e-commerce setting. PrizePicks offers a competitive salary, comprehensive benefits, and a flexible work environment.
Requirements
- Bachelor's degree in Statistics, Economics, Computer Science, Data Science, Engineering, or a related field
- 5+ yearsโ of Marketing Data Analytics experience in an e-commerce, direct-to-consumer environment
- Advanced knowledge of SQL, including comfort with analytics functions, window functions, and common table expressions
- 3+ yearsโ experience with scripting languages (Python) & data visualization tools (Tableau preferred)
- Professional experience with implementing statistical models into business processes
- Advanced ability to draw insights from analysis supported by data, and clearly communicate them to stakeholders, including senior management
- Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brandโs business lens
Responsibilities
- Support the advancement of analytical capabilities across acquisition and retention marketing
- Develop and implement advanced analytics frameworks to tell the story of marketing performance and make budget recommendations, including media mix modeling (MMM) and channel-level marginal CAC
- Drive the learning agenda related to channel strategy, e.g. geo-level testing and media mix testing, working with marketing leadership to operationalize
- Create central reporting solutions to create holistic, executive-level, and cross-functional visibility into marketing performance, and establish and communicate the narrative around performance at appropriate altitude
- Develop required data collection and transformation processes to support reporting and analytics solutions
- Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
- Serve as a mentor to more junior analysts, contributing to the advancement of capabilities and work across the Marketing Analytics organization, and act as an example for the team to follow
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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