Data Analyst - Acquisition Marketing

Summary

Join PrizePicks, a rapidly growing sports company, as a Senior Data Scientist specializing in Acquisition Marketing. This data-centric role involves developing and implementing advanced analytics frameworks, creating reporting solutions, and driving data-informed decisions to optimize marketing spend and fuel profitable growth. You will collaborate with cross-functional teams, mentor junior analysts, and present findings to both technical and non-technical audiences. The ideal candidate possesses extensive experience in marketing data analytics within an e-commerce environment, advanced SQL and Python skills, and a proven ability to translate complex data into actionable insights. PrizePicks offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• Bachelor's degree in Statistics, Economics, Computer Science, Data Science, Engineering, or a related field
• 5+ years’ of Marketing Data Analytics experience in an e-commerce, direct-to-consumer environment
• Advanced knowledge of SQL, including comfort with analytics functions, window functions, and common table expressions
• 3+ years’ experience with scripting languages (Python) & data visualization tools (Tableau preferred)
• Professional experience with implementing statistical models into business processes
• Advanced ability to draw insights from analysis supported by data, and clearly communicate them to stakeholders, including senior management
• Intellectual curiosity, and solid understanding of data sources and ecosystems, with the ability to see from the brand’s business lens

Responsibilities

• Support the advancement of analytical capabilities across acquisition and retention marketing
• Develop and implement advanced analytics frameworks to tell the story of marketing performance and make budget recommendations, including media mix modeling (MMM) and channel-level marginal CAC
• Drive the learning agenda related to channel strategy, e.g. geo-level testing and media mix testing, working with marketing leadership to operationalize
• Create central reporting solutions to create holistic, executive-level, and cross-functional visibility into marketing performance, and establish and communicate the narrative around performance at appropriate altitude
• Develop required data collection and transformation processes to support reporting and analytics solutions
• Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently
• Serve as a mentor to more junior analysts, contributing to the advancement of capabilities and work across the Marketing Analytics organization, and act as an example for the team to follow

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development