Demand Generation Associate Manager

Summary

Join Pacvue, a leading eCommerce advertising software company, as a Demand Generation Campaign Manager. You will be responsible for planning, executing, and analyzing multi-channel demand generation campaigns targeting enterprise businesses. Collaborate with various teams, including sales, marketing operations, and events, to create and manage campaigns across multiple channels. The role requires strong project management skills and experience with marketing automation tools. You will monitor campaign performance, identify areas for improvement, and contribute to the development of scalable processes. Pacvue offers a fast-paced, collaborative environment with opportunities for growth and learning.

Requirements

• 5+ years of experience managing B2B marketing campaigns in a SaaS environment, with a strong emphasis on project management and campaign execution
• Demonstrated ability to plan and execute multi-channel campaigns involving multiple stakeholders and tight timelines
• Excellent organizational and communication skills, ability to drive accountability, resolve blockers and communicate progress across teams and time zones
• Experience with Hubspot and Salesforce or similar CRMs is required

Responsibilities

• Own the project management and execution of integrated demand generation campaigns from kickoff through execution and post-campaign analysis—ensuring every task, timeline, and handoff is executed flawlessly
• Develop and manage detailed campaign calendars , briefs, and timelines, keeping cross-functional teams aligned and on schedule
• Execute multi-channel campaigns that promote key programs (i.e., events, webinars, and high-value content) to drive engagement and pipeline growth with enterprise audiences
• Contribute to campaign asset development, with a focus on crafting compelling email copy and executing timely sends
• Collaborate with sales to ensure clear communication, lead handoff and timely follow-up strategies
• Partner with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting
• Monitor performance metrics, uncover bottlenecks or drop-off points in the funnel, and recommend improvements to increase conversion rates
• Identify opportunities to streamline campaign operations and build repeatable processes for scale

Preferred Qualifications

Experience with project management platforms like Monday.com or Asana is a plus

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave