Associate Marketing Automation Manager

Summary

Join Lucid Software's Marketing Operations team as an Associate Manager and help scale and optimize marketing and sales technologies and practices to accelerate revenue. You will manage top-of-funnel processes, optimize the pipeline, manage the tech stack, collaborate with stakeholders, and provide data-driven insights. Responsibilities include workflow automation, lead management, system user onboarding, and vendor relationship management. The ideal candidate possesses 2+ years of GTM operations or technology experience and expertise in marketing automation and CRM tools. Lucid offers a hybrid workplace and promotes a healthy work-life balance.

Requirements

• 2+ years of GTM operations or technology experience
• Technical knowledge and experience with marketing automation platforms (Marketo, Iterable, Customer.io) and CRM tools (Salesforce, Hubspot)
• Hands-on experience with marketing and revenue technology tools (Qualified, ZoomInfo, Madkudu, Salesloft, Clari)
• Proven team player and collaborator with the ability to work effectively with cross-functional teams
• Strong written and verbal communication skills, organization, and attention to detail
• Comfortable working in a fast-paced, dynamic environment
• Natural problem solver and a quick learner

Responsibilities

• Review and refine workflow automation(s) for lead flows and consent compliance, including forms, email nurtures, landing pages, etc
• Develop and maintain workflows, campaigns templates, and integrations using best practices to facilitate data transformation between GTM systems
• Create and maintain documentation for system processes and programmatic template builds
• Review and optimize MQL qualifications, assignments, and lead routing
• Automate lead processing, enrichment, and segmentation to enhance efficiency in our GTM motions
• Ensure seamless Marketo <> Salesforce synchronization and manage lead processing and database hygiene across all funnel stages
• Support the evaluation of GTM technology, identifying platforms that can improve and optimize marketing and sales effectiveness
• Lead the onboarding of system users in addition to training and championing effective utilization of our GTM technology stack
• Contribute to the design, implementation, execution, measurement, and refinement of core GTM technologies and integrations
• Collaborate on system policies governing our marketing technology stack, ensuring compliance with data and privacy regulations
• Be a first line of support for Sales and Marketing on questions or requests across the Platform operations function
• Liaise with the Business Systems and GTM Operations teams to ensure scalable systems and processes across our GTM tech stack, including Salesforce, Marketo, data enrichment providers, and sales prospecting/outreach platforms
• Establish and manage vendor and partner relationships as appropriate
• Maintain data flow(s) between GTM tools, optimizing the use of customer insights, touchpoints, and targeting
• Develop and maintain logic to support lead management, data standardization, email cadence, list segmentation, and data hygiene practices
• Update or develop dashboards and reports that track funnel or campaign performance

Preferred Qualifications

• Experience working at a product-led company or marketing operations agency
• Exposure to multiple go-to-market motions a plus: enterprise sales/account-based marketing (ABM), Demand Generation