Associate Product Marketing Manager

Summary

Join Lucid Software as a Product Marketing Manager and play a key role in driving the company's continued rapid growth. You will be responsible for developing and executing go-to-market plans for product launches and integrations, ensuring alignment between marketing and product teams. Collaborate with product teams to research, develop, and launch solutions that add value for current and new customers. Own the positioning and messaging for product launches, ensuring impactful storytelling across all user touchpoints. Work closely with sales and customer success teams, contributing to sales enablement materials and competitor research. Collaborate with demand generation and content marketing teams to drive self-serve usage and sales opportunities. Develop thought leadership materials and perform other duties as assigned. Lucid offers a hybrid workplace promoting work-life balance.

Requirements

• 2-4 years of product marketing or related experience in enterprise software, with a Bachelor’s Degree in marketing, business, or a related field
• You are creative, articulate, influential, and engaging, with a proven track record of success
• You are a self-learner, willing to learn new skills, industries, and platforms—including the most technical aspects and use cases at Lucid
• You are constantly improving, with an insatiable appetite for learning
• You take ownership of problems and never shy away from a challenge
• You are honest, direct, and professional
• You know how to prioritize your work and the initiatives you champion

Responsibilities

• Know our users better than anyone else, including what they need, why they buy, and what they want from us in the future
• Build and execute comprehensive go-to-market plans for critical product launches focused product integrations, ensuring marketing and product teams are working in concert to meet customer needs and rapidly grow the business
• Partner with product teams to research, develop, and launch specific solutions and integrations that will add value for current users, as well as acquire new customer
• Own positioning and messaging for given product launches and personas, ensuring we tell a highly-relevant, highly-impactful story across all user touchpoints
• Work closely with sales and customer success in all facets of the sales process, including assisting product marketing managers in creating sales enablement materials
• Perform detailed competitor research to understand where our products win and opportunities to improve our position in the market
• Work cross-functionally with the demand generation team and content marketing team to assist with programs, in conjunction with other marketing teams, that drive self-serve usage, and sales opportunities
• Develop industry-defining thought leadership materials
• Other duties as assigned

Preferred Qualifications

• Experience marketing integrations, partner marketplaces, and/or API platforms
• Experience working closely with sales and customer success teams to unblock deals and revenue through new product development

Benefits

Lucid is a hybrid workplace