Demand Generation Director

Summary

Join Veza, a leading data security company, as their Director of Demand Generation. This remote, U.S.-based role involves leading the next phase of growth by developing and executing lead generation campaigns, aligning stakeholders, leveraging data analytics, and optimizing campaign performance. You will manage the demand generation budget, lead a high-performing team, and build strong relationships with sales leadership. The ideal candidate possesses 8+ years of demand generation experience, including at least 2 years in a B2B, SaaS, or cybersecurity company, and a proven track record of success in integrated campaign management. Veza offers a competitive benefits package, including equity, in addition to base pay.

Requirements

• 8+ years of Demand Generation experience, with at least 2 years in a B2B, SaaS, or Cybersecurity company
• Integrated Campaign Expertise: Proven experience running integrated campaigns from inception to execution
• Strategic Understanding: Deep knowledge of enterprise organizations' decision-making processes
• Journey Mapping: Expertise in creating programs for each stage of the buyer's journey that add value, create engagement, and drive action
• Data-Driven Mindset: Experience building shared measurement frameworks to track and optimize demand generation outcomes
• Metrics Focus: Strong analytical skills to measure and iterate campaign success
• Empathy for Customers: Historical understanding and empathy for customer and product user needs
• Communication Skills: Exceptional written, verbal, presentation, and organizational abilities
• Leadership and Collaboration: Experience leading cross-functional teams and aligning with senior leadership

Responsibilities

• Develop and Execute Campaigns: Create, optimize, and analyze lead generation campaigns, including webinars, podcasts, marketing events, and advertising sponsorships
• Align Stakeholders: Partner with key stakeholders across Sales, Product, Marketing, and Operations to drive alignment on campaigns, ensuring pipeline and revenue growth
• Leverage Data and Analytics: Build weekly data insights and performance metrics to refine and optimize campaign strategies
• Optimize Performance: Continuously improve campaign performance, conversion rates, and ROI across multiple marketing channels
• Collaborate with Sales Leadership: Build strong relationships with Sales leadership to ensure alignment with GTM strategies, driving measurable pipeline and sales results
• Budget Management: Manage and allocate the demand generation budget efficiently across channels and programs
• Team Leadership: Recruit, lead, and develop a diverse, high-performing demand generation and campaigns team
• Customer-Centric Approach: Understand and address customer needs at every stage of the buyer's journey

Preferred Qualifications

Experience in fast-paced startup environments

Benefits

• Equity
• Competitive benefits package