Demand Generation Director

Summary

Join Wrapbook's Marketing team as the Director of Demand Generation and play a crucial role in driving our growth strategy. You will be responsible for generating high-quality B2B pipeline and hitting ambitious revenue targets through innovative ABM strategies. The ideal candidate will have a proven track record of scaling demand generation functions in mid- to late-stage tech startups. You will develop and execute comprehensive demand generation strategies, lead and mentor a team, collaborate with cross-functional teams, and analyze campaign performance. This role requires strong B2B marketing expertise, data analysis skills, and effective communication. Wrapbook offers a competitive salary and benefits, including unlimited PTO, remote work options, health and dental benefits, and professional development opportunities.

Requirements

• 7+ years of strong DG / Growth experience, at least some of which in a demanding high-growth startup, which you enjoyed and excelled at
• 3+ years of people management experience - small teams ok
• A passion for driving measurable results and hitting ambitious KPIs while marketing an exciting disruptor for a vertical industry
• Strong desire to own the pipe number to back into revenue goals at a high-growth startup
• Great presentation and dashboard skills to be able to show your measurable results clearly on a regular basis - be able to tell the bigger-picture story along with the numbers
• Tech stack: Salesforce; Marketo or other email automation; 6sense, Demandbase or other buyer-intent platform

Responsibilities

• Develop and execute comprehensive, engaging demand generation strategies that align with our business goals and target audience
• Lead and mentor a small but mighty team of DG specialists
• Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results
• Implement and optimize ABM campaigns targeting key accounts and industries
• Analyze campaign performance and iterate to maximize pipe creation and movement
• Manage and optimize demand generation budget to ensure maximum ROI
• Develop and execute comprehensive demand generation strategies aligned with our business goals and target audience
• Lead and mentor a high-performing team across multiple channels
• Implement and optimize ABM campaigns targeting key accounts and industries
• Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results
• Analyze campaign performance, market trends, and competitor activities to inform strategy and tactics
• Manage and optimize demand generation budget to ensure maximum ROI and strong LTV to CAC ratios

Benefits

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1500 towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service