Director of Demand Generation

Summary

Join Quiq's Demand Generation team as Director and lead a dynamic team in creating and implementing strategies across major channels, including ABM, intent, inbound, PPC, SEO, and more. You will collaborate with Sales, Product Marketing, and Customer Success to align demand generation efforts with company objectives. The ideal candidate possesses a proven track record leading and executing demand generation strategies for enterprise prospects focused on technical buyers, thriving in a fast-paced startup environment. This role requires a player/coach mentality and comes with agency resources, a demand gen specialist, and the SDR team. It's a remote US-based role with minimal travel. You will own the strategy and execution to drive brand awareness and pipeline among enterprise companies, showcasing Quiq as a leader in enterprise agentic AI for CX.

Requirements

• Experience: At least 7+ years in demand generation or a related field, with 3+ years in a leadership role
• Audience experience: Have a POV and proven results in resonating with technical and CX buyers
• Industry Knowledge: Strong understanding of demand generation best practices, marketing automation tools, and the competitive landscape
• Leadership and Coaching Skills: Proven ability to build and lead successful teams with a focus on development and growth
• Communication and Presentation: Exceptional written and verbal communication skills, with the ability to engage stakeholders at all levels
• Cross-Functional Collaboration: Demonstrated experience working across multiple teams to drive cohesive demand generation strategies
• Analytical Mindset: Ability to use data and analytics to drive decisions and optimize campaigns
• Passion for Marketing: A genuine enthusiasm for creating innovative demand generation campaigns and driving business growth

Responsibilities

• Develop and execute a winning strategy that targets both CX leaders and their technical counterparts (oftentimes, the main buyer) at B2C enterprise brands in the US and EMEA
• Lead and Inspire a High-Performing Team: Build and mentor a team that excels at creating and executing demand generation strategies
• Strategic Planning: Develop a comprehensive demand generation plan that supports business goals, contributes to revenue growth, stays within budget, and optimizes for the best conversion rates
• Cross-Functional Collaboration: Work closely with Field Marketing, Product and Content Marketing, Sales, and Customer Success to ensure a seamless lead-to-customer journey
• Data-Driven Decision-Making: Establish and monitor KPIs to measure the success of demand generation campaigns and channels and use insights to refine strategies
• Experimentation: Develop a practice of experimentation to unlock new and effective ways to rise above the competition and drive progress with our target buyers
• Campaign Management: Drive the execution of integrated campaigns across multiple channels, including ABM/intent, PPC/SEO, 3rd party channels, email, social media, content marketing, and events
• Customer-Centric Approach: Understand the needs and pain points of our target audience to create compelling campaigns that resonate with them
• Market Insights: Stay informed about industry trends, competitive dynamics, and emerging technologies to ensure demand generation strategies remain innovative and effective
• Sales Enablement: Collaborate with Sales to ensure they have the tools and knowledge to effectively convert leads into customers
• Executive Engagement: Present demand generation results and strategies to senior leadership and contribute to strategic decision-making

Benefits

• Market competitive total compensation package
• Market competitive company paid family medical and individual dental and vision insurance coverage
• Flexible, unlimited vacation policy
• Stock options
• Strong company culture