Demand Generation Director

Summary

Join Cohere Health's growing team as a Demand Generation Leader! You will build and lead the demand generation team, developing and executing data-driven strategies aligned with revenue goals. Responsibilities include campaign development and execution, data analysis, lead scoring, and marketing automation. You'll leverage various channels like email, digital ads, and SEO/SEM to reach target audiences. Success requires strong analytical skills, experience in B2B marketing, and team management expertise. This role offers a significant opportunity to impact a fast-growing company in the healthcare technology sector.

Requirements

• 8+ years of proven experience developing and executing enterprise B2B marketing campaigns, with an emphasis on digital techniques, including SEO/SEM, marketing database, email, organic search, and/or advertising campaigns
• 3+ years experience managing marketing staff, funnel and functions
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of marketing automation, website development and analytics, paid ads tools, and marketing analytics tools, systems and workflows (e.g., Hubspot, Salesforce, WordPress, Webflow, Google Analytics, Google Adwords, etc. )
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Bachelor’s degree required

Responsibilities

• Build and lead our demand generation function and team
• Define and implement data-driven demand generation strategy aligned with revenue and marketing goals, and with a focus on ROI
• Establish metrics to measure and report on the success of demand generation and lead generation activities and inform optimization
• Lead the development of multi-channel marketing campaigns to reach target audiences, including email, sponsored and promoted content, digital ads, organic, etc
• Develop lead scoring models to effectively quality leads and implement lead capture strategies across various channels
• Use account-based marketing, intent and marketing/sales automation to identify prospects, personalize campaigns, and nurture and convert prospects efficiently and effectively
• Ensure smooth marketing automation workflows and handoffs between marketing, sales ops, BDR, and sales
• Build and optimize Cohere’s website
• Grow web traffic and engage buyers through campaigns and leveraging SEO/SEM
• Innovate, test and optimize strategies and campaigns to maximize performance
• Create paid campaigns on social media platform
• Maintain consistent and appropriate messaging throughout all platforms
• Use your excellent communication and collaboration skills to work effectively with cross-functional teams including sales, BDR, product marketing, and corporate marketing

Preferred Qualifications

Experience in healthcare technology and selling to payers

Benefits

• Health insurance
• 401k
• Bonus