Remote Director, Performance Marketing And Demand Generation

Summary

Join Komodo Health as the VP/Head of Performance Marketing and Demand Generation and lead a world-class growth marketing team. You will report to the CMO and be responsible for establishing and overseeing the execution of demand generation and growth marketing strategies nationally. A key focus will be on Account Based Marketing (ABM) and revenue expansion in existing accounts. You will build a best-in-class growth marketing engine, collaborating with Sales, Business Development, and Product teams. This role requires extensive experience in demand generation, B2B SaaS marketing, and proven success in hitting aggressive growth goals. Komodo Health offers a competitive compensation package and a hybrid work model.

Requirements

• Extensive and proven experience in developing, scaling and optimizing demand generation systems and programs well north of $300M
• Recent depth of experience within marketing B2B enterprise SaaS or DaaS software or cloud-based solution provider
• Ability to turn vision into strategy and a plan
• Experience optimizing across paid media, offline channels, email, and web to hit key performance goals
• Proven performance leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
• Great manager and coach. You have high EQ, are passionate about building teams, care about people, and know how to develop great talent
• Highly data-driven and technically fluent marketer
• Expert knowledge and use of marketing automation, ABM and reporting tools across platforms (e.g. Salesforce, Pardot, Marketo, HubSpot, Google Analytics, Bizible, Looker, Demandbase, 6sense, etc.)
• A team player comfortable with a fast-paced environment
• Outstanding written and oral communication skills
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical

Responsibilities

• Drive predictable, scalable, and repeatable pipeline contribution in support of revenue objectives across all channels
• Own the Marketing funnel by developing the channel plans, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution
• Provide strategic data insight across the customer lifecycle to optimize future channel investments
• Enable an ABM approach that provides a roadmap for commercial leaders about key opportunities for growth (CAC and LTV)
• Advance the customer and prospect segmentation strategies, to further inform market differentiation, and go-to-market strategy
• Provide data-driven insights on market and product opportunities to inform the demand generation strategies associated with product launch and lifecycle
• Inform requirements for the Marketing stack as managed by Marketing Operations, ensuring a seamless integration with the larger tech ecosystem
• Ensure lead attribution models permit proper visibility into campaign / channel performance
• Optimization of Advertising programs across media, including social, programmatic, keyword, and more
• Partner and collaborate across Marketing and with our partners in Sales, Business Development, and Product teams to develop and execute go-to-market programs that achieve pipeline and revenue targets
• Within Marketing, develop strong relationships with integrated marketing and communication owners, content marketing, product marketing, and brand teams to approach challenges collaboratively and align activities to marketing team goals. Work closely with sales leaders to craft account-level marketing plans for top strategic accounts
• Lead or co-lead relationships with relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget
• Provide digital strategy consulting for the product marketing team to enhance/optimize lead generation campaigns
• Advance the delivery and optimization weekly marketing analytics/performance reports for all campaign activity with recommendations for improvement
• Manage and inform quarterly and annual program budgets
• Manage vendors and apply your experience in vendor negotiations

Preferred Qualifications

Healthcare SaaS and/or healthcare analytics

Benefits

• Medical, dental and vision coverage
• 401k Retirement Plan
• Prepaid legal assistance
• Paid time off for vacation, sickness, holiday, and bereavement
• 100% company-paid life insurance
• Long-term disability insurance
• Performance-based bonuses
• Hybrid work model