Remote Director, Performance Marketing and Demand Generation

Summary

Join a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way. We are seeking an experienced Vice President level Growth Marketing leader to expand and manage a world-class growth marketing machine.

Requirements

• Extensive and proven experience in developing, scaling and optimizing demand generation systems and programs well north of $300M
• Recent depth of experience within marketing B2B enterprise SaaS or DaaS software or cloud-based solution provider. Bonus: healthcare SaaS and/or healthcare analytics preferred
• Ability to turn vision into strategy and a plan
• Experience optimizing across paid media, offline channels, email, and web to hit key performance goals
• Proven performance leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics
• Great manager and coach. You have high EQ, are passionate about building teams, care about people, and know how to develop great talent
• Highly data-driven and technically fluent marketer
• Expert knowledge and use of marketing automation, ABM and reporting tools across platforms (e.g. Salesforce, Pardot, Marketo, HubSpot, Google Analytics, Bizible, Looker, Demandbase, 6sense, etc.)
• A team player comfortable with a fast-paced environment
• Outstanding written and oral communication skills
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical

Responsibilities

• Drive predictable, scalable, and repeatable pipeline contribution in support of revenue objectives across all channels
• Own the Marketing funnel by developing the channel plans, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution
• Provide strategic data insight across the customer lifecycle to optimize future channel investments
• Enable an ABM approach that provides a roadmap for commercial leaders about key opportunities for growth (CAC and LTV)
• Advance the customer and prospect segmentation strategies, to further inform market differentiation, and go-to-market strategy
• Provide data-driven insights on market and product opportunities to inform the demand generation strategies associated with product launch and lifecycle
• Inform requirements for the Marketing stack as managed by Marketing Operations, ensuring a seamless integration with the larger tech ecosystem
• Ensure lead attribution models permit proper visibility into campaign / channel performance
• Optimization of Advertising programs across media, including social, programmatic, keyword, and more

Benefits

• Competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more
• Paid time off for vacation, sickness, holiday, and bereavement
• 100% company-paid life insurance and long-term disability insurance