Remote Demand Generation Senior Manager

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DataGrail

πŸ’΅ $120k-$150k
πŸ“Remote - United States

Job highlights

Summary

Join DataGrail as a Demand Generation Senior Manager to build and scale outbound marketing initiatives for Mid-Market and Enterprise segments through paid channels. The ideal candidate will have expertise in account-based marketing, integrated campaigns, and paid media management to drive measurable growth across all funnel stages.

Responsibilities

  • Build and scale outbound marketing initiatives for the Mid-Market and Enterprise segments through paid channels
  • Collaborate closely with our Product Marketing, Content, and Sales teams to execute an integrated marketing strategy to grow pipeline coverage by 3x
  • Lead the charge in executing an integrated marketing strategy to grow pipeline coverage by 3x
  • Manage paid social channels (LinkedIn, Google, YouTube,) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts
  • Align with our mid-market and enterprise sales teams on their ICP, target personas, and key messages to increase campaign impact
  • Help drive our ABM tooling for personalized buyer experience across ads, landing pages, direct mail, and offers
  • Partner with sales account teams to develop multi-channel, 1:1 account-based marketing (ABM) plans to improve our win rate and identify new opportunities at target accounts
  • Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
  • Analyze campaign performance, track key performance indicators (KPIs) across channels, and identify areas for continuous improvement
  • Measure and communicate progress to meeting and exceeding KPIs across campaign channels
  • Work with sales to identify gaps in key personas within target accounts; develop a strategy to add key personas and contact information within target accounts
  • Build out a full-funnel enterprise strategy alongside the enterprise sales team to fuel pipeline and revenue growth
  • Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
  • Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
  • Design and execute multi-channel ABM campaigns, with tactics including targeted paid media, email nurture campaigns, account-specific landing pages, and account-specific webinars
  • Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
  • Fully implement our enterprise marketing strategy
  • Track and manage ABM campaign project plans and budgets
  • Use data and insights to iterate, optimize, and scale successful campaigns, investing further in the areas and technology that are driving results
  • Make strategic decisions to double down on high-performing initiatives, pull back on underperforming efforts, or grow your team to support continued success

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