Remote Demand Generation Senior Manager

Summary

Join DataGrail as a Demand Generation Senior Manager to build and scale outbound marketing initiatives for Mid-Market and Enterprise segments through paid channels. The ideal candidate will have expertise in account-based marketing, integrated campaigns, and paid media management to drive measurable growth across all funnel stages.

Responsibilities

• Build and scale outbound marketing initiatives for the Mid-Market and Enterprise segments through paid channels
• Collaborate closely with our Product Marketing, Content, and Sales teams to execute an integrated marketing strategy to grow pipeline coverage by 3x
• Lead the charge in executing an integrated marketing strategy to grow pipeline coverage by 3x
• Manage paid social channels (LinkedIn, Google, YouTube,) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition efforts
• Align with our mid-market and enterprise sales teams on their ICP, target personas, and key messages to increase campaign impact
• Help drive our ABM tooling for personalized buyer experience across ads, landing pages, direct mail, and offers
• Partner with sales account teams to develop multi-channel, 1:1 account-based marketing (ABM) plans to improve our win rate and identify new opportunities at target accounts
• Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targets
• Analyze campaign performance, track key performance indicators (KPIs) across channels, and identify areas for continuous improvement
• Measure and communicate progress to meeting and exceeding KPIs across campaign channels
• Work with sales to identify gaps in key personas within target accounts; develop a strategy to add key personas and contact information within target accounts
• Build out a full-funnel enterprise strategy alongside the enterprise sales team to fuel pipeline and revenue growth
• Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teams
• Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
• Design and execute multi-channel ABM campaigns, with tactics including targeted paid media, email nurture campaigns, account-specific landing pages, and account-specific webinars
• Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outbounds
• Fully implement our enterprise marketing strategy
• Track and manage ABM campaign project plans and budgets
• Use data and insights to iterate, optimize, and scale successful campaigns, investing further in the areas and technology that are driving results
• Make strategic decisions to double down on high-performing initiatives, pull back on underperforming efforts, or grow your team to support continued success