Demand Generation Specialist

Summary

Join HICX, a leading enterprise SaaS provider, as a Demand Generation Specialist. You will spearhead global demand generation activities, creating and managing campaigns across various channels. Responsibilities include developing a campaign hierarchy, managing campaign calendars and delivery, tracking and measuring campaign performance, and collaborating with internal and external teams. The ideal candidate possesses 5+ years of experience in demand generation or growth marketing within a B2B SaaS environment, a proven track record of successful global campaigns, and strong experience with full-funnel marketing strategies. HICX offers a fully remote work environment within the UK, private health insurance, flexible PTO, company socials, competitive pay, and numerous career opportunities.

Requirements

• 5+ years of experience in demand generation or growth marketing, preferably in a B2B SaaS or technology environment
• Proven track record of running successful global campaigns that have driven measurable pipeline growth
• Strong experience of full-funnel marketing strategies, ABM and sales alignment
• Experience with marketing automation platforms and CRM systems (e.g., SFDC, ActiveCampaign, 6sense, PathFactory)
• Data-driven mindset with excellent analytical and reporting skills
• Exceptional communication, project management, and cross-functional collaboration skills
• Ability to thrive in a scale-up, global environment with multiple stakeholders

Responsibilities

• Create, manage and lead the Demand Gen Campaign Hierarchy including Product led, Vertical, Intent and 1-1 ABM campaigns as well as events with the objective of contributing to the MQL and pipeline targets
• Own the campaign calendar and associated delivery dates
• Manage the procedure, implementation, tracking and measurement of DG campaigns and activity
• Brief and co-ordinate the work of internal parties and external agencies, such as content producers, designers, animators and editors and creative agencies
• Write, edit and proof read copy for promotional materials such as advertising and email
• Deliver regular reports of campaign results against the objectives and evaluation of KPIs
• Ensure accuracy and completeness of assets and provide formal sign off where necessary

Preferred Qualifications

Experience with running paid social, display, and search advertising is desirable but not required

Benefits

• Work from anywhere within UK - we are a fully remote company
• We have a London Office for UK-based employees who wants a change of scenery
• Private health insurance
• Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays
• Connect and socialize with the team during our company socials and off-site events
• We celebrate special occasions with you - like your birthday! Additional PTO for all employees during their birthdays
• Receive Competitive Pay - Our team makes sure to provide a highly competitive rate based on your skills and location
• Work with a diverse, international team
• Tons of amazing career opportunities in a fast-growing in-demand industry