Demand Generation Manager

Summary

Join Nextech, a leader in specialty healthcare technology solutions, as their Demand Generation Manager. You will build and execute a robust demand generation strategy, driving awareness, demand, and conversion through various marketing programs. This role requires cross-functional collaboration to achieve pipeline contribution and revenue goals. Responsibilities include developing and scaling full-funnel campaigns, testing and optimizing campaign performance, and creating personalization strategies. You will also partner with various teams to translate their work into lead-generating campaigns and develop list management and prospecting strategies. The position offers a remote work environment and a comprehensive benefits package.

Requirements

• 5+ years of demand generation or similar experience in a B2B environment
• Experience with building campaigns through paid channels, including SEM, paid social, display/retargeting, industry and association partners, and ABM platforms
• Experience with testing, tracking, and reporting of performance metrics
• Experience in email marketing and building, managing, and maintaining customer and prospect lists
• Strong analytical skills and experience using data to drive actionable insights and decision-making
• Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
• Strategic thinker, with strong program and project management skills and attention to detail

Responsibilities

• Build and scale full-funnel campaigns across paid, web, email, and experimental channels
• Drive testing, reporting, optimization, and analysis through KPIs, benchmarks, and key levers that will inform new strategies to continually improve campaign performance
• Develop personalization and optimization strategies for engaging and converting target accounts
• Partner with Industry Marketing, Events, Creatives Services, Sales, Client Success, and Product teams to translate their work into lead generating campaigns
• Develop list management and prospecting strategy for account segmentation and targeting
• Carry out additional responsibilities as assigned based on business need

Preferred Qualifications

Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms

Benefits

• Generous annual bonus opportunity
• 401(k) with Employer Match
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Volunteer Time Off
• Insurance: Choice of Medical, Dental, and Vision plans
• Health Savings Account with employer match
• Flexible Spending Account
• 100% Company-Paid Parental leave
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Wellness Program including discounts on medical premiums
• Employee Assistance Program with free counseling sessions available
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options