Demand Generation Manager

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Nextech Systems Logo

Nextech Systems

πŸ“Remote - Worldwide

Summary

Join Nextech, a leader in specialty healthcare technology solutions, as their Demand Generation Manager. You will build and execute a robust demand generation strategy, driving awareness, demand, and conversion through various marketing programs. This role requires cross-functional collaboration to achieve pipeline contribution and revenue goals. Responsibilities include developing and scaling full-funnel campaigns, testing and optimizing campaign performance, and creating personalization strategies. You will also partner with various teams to translate their work into lead-generating campaigns and develop list management and prospecting strategies. The position offers a remote work environment and a comprehensive benefits package.

Requirements

  • 5+ years of demand generation or similar experience in a B2B environment
  • Experience with building campaigns through paid channels, including SEM, paid social, display/retargeting, industry and association partners, and ABM platforms
  • Experience with testing, tracking, and reporting of performance metrics
  • Experience in email marketing and building, managing, and maintaining customer and prospect lists
  • Strong analytical skills and experience using data to drive actionable insights and decision-making
  • Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
  • Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
  • Strategic thinker, with strong program and project management skills and attention to detail

Responsibilities

  • Build and scale full-funnel campaigns across paid, web, email, and experimental channels
  • Drive testing, reporting, optimization, and analysis through KPIs, benchmarks, and key levers that will inform new strategies to continually improve campaign performance
  • Develop personalization and optimization strategies for engaging and converting target accounts
  • Partner with Industry Marketing, Events, Creatives Services, Sales, Client Success, and Product teams to translate their work into lead generating campaigns
  • Develop list management and prospecting strategy for account segmentation and targeting
  • Carry out additional responsibilities as assigned based on business need

Preferred Qualifications

Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms

Benefits

  • Generous annual bonus opportunity
  • 401(k) with Employer Match
  • Flexible Time Off: take time off when you need it without worrying about available hours
  • 10 paid holidays + 1 floating holiday
  • Volunteer Time Off
  • Insurance: Choice of Medical, Dental, and Vision plans
  • Health Savings Account with employer match
  • Flexible Spending Account
  • 100% Company-Paid Parental leave
  • 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
  • Wellness Program including discounts on medical premiums
  • Employee Assistance Program with free counseling sessions available
  • Corporate Discounts on Retail, Travel, and Entertainment
  • Pet Insurance options
This job is filled or no longer available

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