Demand Generation Email Marketing Specialist

Summary

Join ConnectOS, a top-rated Philippines employer, and contribute your expertise to a dynamic team. This role focuses on B2B email marketing, requiring strong skills in campaign creation, automation, segmentation, and data analysis. You will craft compelling email copy, personalize outreach, and collaborate with cross-functional teams. The position offers a competitive salary, comprehensive benefits including health insurance, paid time off, and a home-based work arrangement. ConnectOS is committed to fostering a positive work environment and providing career growth opportunities. The company utilizes AI and NLP to simplify deal origination, offering a unique and innovative work setting.

Requirements

• B2B Email Marketing & Automation – Strong experience in B2B email marketing, including campaign creation, automation workflows, and best practices for lead generation (HubSpot expertise preferred)
• Audience Segmentation & Personalization – Ability to segment lists, tailor messaging for different personas (ABM), and optimize content for targeted outreach
• Copywriting & Communication – Strong writing skills to craft compelling subject lines, email copy, and CTAs that drive engagement
• Data Analysis & Optimization – Experience with A/B testing, tracking key metrics (open rates, CTRs, conversions), and making data-driven decisions
• Collaboration & Project Management – Ability to work cross-functionally with Sales, Product, and Customer Success teams to align messaging and execute campaigns efficiently

Responsibilities

• Create and Execute Email Marketing Campaigns – Develop, manage, and optimize B2B email campaigns to drive lead generation, engagement, and conversions, ensuring alignment with sales and marketing goals
• Write Compelling and Persuasive Email Copy – Craft high-quality, engaging, and conversion-driven email content, including subject lines, body copy, and CTAs, tailored for different audience segments
• Segment and Personalize Outreach (ABM) – Utilize data-driven insights to segment email lists, personalize messaging, and implement Account-Based Marketing (ABM) strategies for maximum impact
• Analyze and Optimize Campaign Performance – Track key email marketing metrics (open rates, click-through rates, conversions), conduct A/B testing, and continuously refine campaigns based on performance data
• Collaborate with Sales and Cross-Functional Teams – Work closely with Sales, Product, and Customer Success teams to ensure messaging consistency, lead nurturing, and seamless integration of email marketing efforts into the overall demand generation strategy

Preferred Qualifications

• Experience in Financial Services Marketing – Familiarity with the financial services industry and its audience, including compliance considerations for email marketing
• Lead Nurturing & Conversion Rate Optimization (CRO) – Knowledge of strategies to nurture leads through the sales funnel and optimize email campaigns for higher conversion rates
• Familiarity with Website Analytics & SEO – Experience with tools like Google Analytics to track email-driven traffic and integrate email marketing with broader digital strategies

Benefits

• Home-Based
• Medical, Dental Coverage and Life insurance from day 1 of employment
• Paid Vacation and Sick Leave (with Quarterly Sick Leave Conversion)
• Competitive salary package and annual appraisal
• Financial Assistance Program
• Mandatory Government Benefits and 13th Month Pay
• Complimentary Sleeping Quarters, Coffee at no cost
• Complimentary Office Fitness and Wellness Facilities at no cost
• Regular Company Events, Work Life Balance, and Career growth opportunities