Senior Demand Generation Manager

Summary

Join Tillster as a Senior Demand Generation Manager and lead end-to-end campaign strategy, execution, and performance analysis. You will build and execute integrated marketing campaigns to generate high-quality leads, developing multi-channel programs to drive engagement and aligning with sales to support pipeline acceleration. Responsibilities include creating targeted campaigns, developing nurture programs, and standardizing campaign tracking and reporting. You will need 5+ years of relevant experience with enterprise demand generation, strong analytical and creative skills, impactful copywriting abilities, and familiarity with paid media. The role offers a competitive salary, equity, comprehensive health benefits, paid time off, retirement plan, and professional development opportunities. This is a remote position based in the United States.

Requirements

• 5+ years of relevant experience with enterprise demand generation
• You are thoughtful about what moves the needle and what doesn’t when targeting enterprise buyers at B2B SaaS companies
• Creative yet analytical. You have a history of thinking outside the box to run campaigns that stand out from the noise and drive an enterprise pipeline for the sales team
• Impactful copywriting and knows what will resonate with the intended audience. You’ll work with creative design partners internally to bring your copy and campaigns to life
• Ability to simplify complex concepts and technology to an enterprise buyer. Distill what is important and make it memorable
• Familiar with paid media. You will assist in instructing multiple agencies to meet your campaign needs and metrics. You will hold agencies accountable for coordinated campaign launch activities and distribution
• Bachelor’s degree in business, Marketing, History, English, Communications, Finance or equivalent

Responsibilities

• Builds and executes integrated marketing campaigns to generate high-quality leads
• Develop multi-channel programs (events, webinars, ABM, outbound plays) to drive engagement
• Aligns closely with sales to ensure campaigns support pipeline acceleration and revenue goals
• Works with digital agencies to ensure all efforts are coordinated and timely
• Creates targeted, persona-based campaigns to attract ideal customers
• Develops nurture programs to keep prospects engaged and move them through the funnel
• Supports retention efforts through re-engagement and expansion campaigns
• Owns campaign strategy and execution, ensuring cross-functional alignment with sales, content, and field marketing
• Standardizes campaign tracking, measurement, and reporting for greater visibility into performance
• Enables sales with campaign insights, messaging, and supporting assets
• Brings operational efficiency to demand generation, allowing for more scalable and repeatable programs
• Orchestrates and drives multi-channel campaigns to attract enterprise buyers and generate pipelines. Owns all channel distributions, ABM strategy, and optimize performances. Collaborate with sales, creative, and agencies to execute high-impact campaigns that convert
• Attract new enterprise buyers to Tillster by ensuring we stay top of mind
• Orchestrate multi-channel, multi-threaded campaigns by crafting worthy campaigns across all distribution channels
• You’ll know daily what companies are on our list (cold, warm, and hot), any open opportunities and the people involved at each opportunity
• Identify patterns and topics of interest that speaks to pain points from both existing open and close opportunities
• Run and manage 1: Many and 1:Few ABM campaigns accordingly; coordinate with digital agencies as needed
• Ensure touchpoints are correctly recorded and tagged across marketing and sales
• Owns weekly metrics and reporting of all campaign performance, document insights, and gleans insights from data
• Runs and fine tunes enterprise campaigns including outbound via email, direct mail, content syndication and experimental initiatives. Owns email marketing and list building activities
• Experiments, optimize and iterates on lead quality and spend
• Other duties as directed or required

Benefits

• Expected base salary range $110,000 - $135,000
• Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan
• Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services
• Holidays: The company observes ten (10) paid holidays per calendar year
• Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO
• Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan
• Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities