Demand Generation Specialist

Summary

Join Onit as a Demand Generation Specialist and drive pipeline growth through strategic, data-driven marketing campaigns. You will execute and optimize multi-channel campaigns, collaborating with various teams to align messaging and targeting. This hands-on role requires a strong analytical mindset, a bias for action, and experience with marketing automation and paid media. You will monitor campaign performance, report on KPIs, and continuously improve processes. The ideal candidate is a quick learner, comfortable with data analysis, and adept at testing and optimization. Success in this role will directly impact revenue generation.

Requirements

• 3 years of experience in demand generation or performance marketing, ideally in a B2B SaaS environment
• Data is your compass; you’re comfortable digging into numbers, drawing insights, and making decisions based on results
• Quick learner with the ability to grasp ICP nuances and shift tactics based on what’s working
• A bias towards action – you test, learn, and iterate with speed
• Strong understanding of the B2B funnel and how to drive demand at each stage
• Hands-on experience with marketing automation (HubSpot preferred) and CRM tools (Salesforce preferred)
• Experience running paid campaigns (LinkedIn, Google Ads, etc.) and optimizing for performance
• Experience building, publishing, and improving nurture streams
• Analytical mindset—you love digging into data, testing hypotheses, and proving ROI
• Clear communicator with strong project management skills
• Strong communicator who proactively keeps [cross-functional] teams informed, aligned, and moving forward
• Proactive, self-starter who’s comfortable in a fast-moving, cross-functional team

Responsibilities

• Execute and optimize demand generation programs across channels such as email, paid media, webinars, content syndication, SEO, and more
• Support campaign development from strategy through execution—including copywriting, asset coordination, landing page creation, and lead routing
• Partner closely with Sales, Product Marketing, and Content teams to align campaign messaging and targeting
• Evaluate opportunities quickly: is this the right message, channel, and spend for our ICP? If not, pivot fast
• Manage and optimize performance across platforms like LinkedIn Ads, Google Ads, and programmatic/display vendors
• Monitor and analyze campaign performance, report on KPIs (MQLs, CPL, pipeline influenced), and recommend improvements
• Own marketing automation workflows and lead nurturing tracks in tools like HubSpot, Marketo, or Pardot
• Collaborate with RevOps to ensure accurate attribution, lead scoring, and funnel reporting
• Create and constantly test nurture streams to drive better conversions and more leads into the funnel
• Document learnings, share insights, and overcommunicate to keep the team in lockstep

Preferred Qualifications

• Experience with ABM platforms (6sense, Demandbase, etc.)
• Familiarity with intent data and, predictive scoring, and account prioritization
• Basic knowledge of HTML/CSS for landing page tweaks
• Experience with webinars, virtual events, or field marketing programs