Demand Generation Manager

Summary

Join Bankjoy, a FinTech startup, as their Demand Generation Manager to lead the strategy and execution of demand generation and marketing operations. You will own the implementation and optimization of the Hubspot platform, develop lead scoring frameworks, and manage relationships with external agencies. Responsibilities include designing and executing integrated campaigns across digital channels, managing MQL targets, and developing ABM strategies. Success requires strong analytical skills, experience with multi-channel campaigns, and expert-level Hubspot knowledge. Bankjoy offers competitive compensation, stock options, comprehensive health benefits, paid time off, and a remote-first culture.

Requirements

• 5+ years B2B demand generation experience
• Proven track record hitting aggressive pipeline targets
• Expert-level Hubspot knowledge and implementation experience
• Strong analytical skills with experience in marketing analytics and attribution
• Experience managing integrated multi-channel campaigns
• Data-driven approach to campaign optimization and budget allocation
• Bachelor's degree in Marketing, Business, or related field

Responsibilities

• Own implementation and optimization of Hubspot marketing automation platform
• Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling
• Build and optimize marketing and sales handoff processes
• Create dashboards and reporting systems to track KPIs and campaign performance
• Manage relationships with demand generation agencies and contractors
• Brief and oversee external content creators, copywriters, and campaign specialists
• Establish KPIs and success metrics for agency partnerships
• Ensure consistent quality and brand voice across external resources
• Design and execute integrated demand generation campaigns across digital channels
• Manage marketing qualified lead (MQL) targets and pipeline contribution goals
• Develop account-based marketing (ABM) strategies for key verticals
• Collaborate with content team to create compelling campaign assets
• Work with events team to maximize lead generation from conferences and webinars
• Partner with product marketing to align campaigns with product launches and initiatives
• Own marketing analytics and performance reporting
• Implement A/B testing and optimization strategies
• Track and optimize campaign ROI and cost per lead
• Develop insights to inform marketing strategy and budget allocation
• Create executive-level reporting on marketing's impact on pipeline and revenue

Benefits

• Competitive compensation
• Stock options at a well-funded startup
• 100% medical, dental and vision coverage for you on our base plans
• 50% coverage for families in the US & 100% coverage for families in Canada
• 401(k) plan with 4% company matching (US Employees)
• 3-5 weeks PTO depending on tenure
• 5 health days
• 15 holidays
• End of year shutdown
• Performance-based bonuses (US & Canadian Employees)
• Remote first culture