Marketing Director, Demand Generation

Summary

Join Smartling, a profitable, AI-enabled translation platform company, as their Director of Demand Generation. Reporting to the CMO, you will lead a team responsible for marketing funnel strategy, optimization, and demand generation. This role involves planning, managing, and executing marketing efforts across various channels, collaborating with sales and other marketing teams to drive new business growth. You will leverage marketing tactics such as email nurturing, events, digital advertising, and more. The ideal candidate will be a strong leader with extensive experience in B2B demand generation and a proven track record of success. Smartling offers a remote-first work environment and a competitive compensation and benefits package.

Requirements

• 7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role
• Proven track record of building and scaling multi-channel demand generation programs that drive qualified pipeline and revenue
• Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture)
• Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization
• Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce)
• Comfortable managing media budgets, forecasting, and optimizing ROI
• Experience partnering with sales and SDR teams to align on campaign strategy, lead quality, and pipeline acceleration
• Analytical mindset with the ability to translate data into insights and actions
• Strong leadership and people management skills—experience building and mentoring a high-performing team
• Excellent communication and collaboration skills—able to work cross-functionally with product marketing, content, ops, and sales
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

Responsibilities

• Own the strategy, planning, and execution of all demand generation programs to drive qualified pipeline and revenue
• Build and optimize multi-channel campaigns across paid media, email, SEO, events, content syndication, and more
• Partner with sales leadership to define lead scoring, funnel stages, and handoff processes to ensure seamless conversion
• Collaborate with product marketing to develop messaging, content, and offers that align with buyer personas and customer journey
• Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI; regularly present insights to executive leadership
• Manage and optimize the marketing tech stack (e.g., MAP, CRM, ABM, analytics tools) to enable scalable, data-driven marketing
• Oversee the performance and growth of a small team, including campaign managers and digital specialists
• Test and iterate on campaign strategy using A/B testing, audience segmentation, and personalization
• Drive the strategy for ABM programs in key enterprise accounts in collaboration with sales and customer success

Preferred Qualifications

Experience in a SaaS, tech, or startup environment preferred

Benefits

• Freedom 🏡 - we are remote first
• Growth  - an opportunity to learn and advance your career
• Wealth 💰 - we offer a competitive salary and 401(k) + company match
• Wellness - health insurance; free medical plan for you and your family
• Balance - flexible PTO + 11 holidays; generous parental leave
• Culture 🤝- an energetic, value-driven, and fun culture and team spirit
• Bonus - employee referral program and Apple equipment