Demand Generation Specialist

Summary

Join Turing as a Demand Marketing Specialist and lead the development, testing, and optimization of marketing journeys for target audience segments. You will create integrated marketing campaigns to drive revenue growth, utilizing tools like HubSpot and Salesforce. Collaborate with various teams, including sales and marketing, to ensure effective campaign execution and reporting. This role requires 3-5 years of experience in full-funnel marketing and proven analytical skills. Turing offers a competitive compensation, flexible working hours, and a full-time remote opportunity.

Requirements

• 3-5 years of experience developing full-funnel marketing and customer journeys (landing pages, paid social campaigns, banner ads, etc.)
• Proficiency with Hubspot and Salesforce
• Strong analytical skills with experience measuring and reporting campaign performance
• Familiarity with account-based marketing strategies and tactics
• Excellent communication and collaboration skills
• Organized, detail-oriented, self-directed team player and leader with a positive attitude

Responsibilities

• Create integrated marketing campaigns to drive revenue growth with new and existing customers
• Utilize HubSpot, Salesforce, RollWorks, and other tools to execute and automate marketing processes as well as track campaign effectiveness
• Work with sales and marketing to ensure proper messaging, timing, and execution of multi-channel campaigns (including paid social, content syndication, email, programmatic and more)
• Project manage campaigns from start to finish and provide ongoing reporting, campaign insights, and goal pacing to stakeholders
• Constantly monitor, measure, and support lead hand-off process to sales
• Partner with field marketing and sales on ABM initiatives

Preferred Qualifications

Experience using RollWorks, DreamData, Asana, and/or Figma

Benefits

• Amazing work culture (Super collaborative & supportive work environment; 5 days a week)
• Awesome colleagues (Surround yourself with top talent from Meta, Google, LinkedIn etc. as well as people with deep startup experience)
• Competitive compensation
• Flexible working hours
• Full-time remote opportunity