Senior Demand Generation Manager

Summary

Join Appspace's growing marketing team as a Senior Demand Generation Manager! You will be a key player in driving revenue by developing and executing demand generation programs. This data-driven role requires experience in B2B SaaS marketing and a proven track record of success. You will plan and execute multi-channel marketing campaigns, collaborate with various teams, and analyze campaign performance. The ideal candidate possesses strong analytical, communication, and project management skills. This position offers the opportunity to contribute significantly to Appspace's continued growth and success.

Requirements

• 5+ years of experience in B2B SaaS demand generation or marketing roles
• Proven track record of developing and executing successful demand generation campaigns
• Strong understanding of lead generation principles across digital marketing channels and tactics, including SEO/SEM, email marketing, social media, and content marketing
• Experience with marketing automation platforms and CRM systems (e.g., Salesforce)
• Excellent analytical and data interpretation skills
• Strong project management and organizational skills
• Ability to work independently and as part of a team
• Excellent written and verbal communication skills

Responsibilities

• Develop and implement a comprehensive demand generation strategy aligned with company goals and revenue targets
• Identify and prioritize target audiences and buyer personas
• Conduct market research and competitive analysis to inform campaign strategies
• Define key performance indicators (KPIs) and establish measurement frameworks
• Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels
• Collaborate with content and design to create compelling marketing assets and content, including landing pages, emails, ads, and social media posts
• Manage campaign budgets and optimize spending for maximum ROI
• Work with the Marketing Operations specialists to streamline processes and improve campaign efficiency
• Work closely with sales to ensure seamless lead handoff, tracking, and follow-up processes. Manage lead qualification, and nurturing workflows to ensure quality and maximize conversion
• Track and analyze campaign performance, identifying areas for improvement and optimization
• Generate regular reports on key metrics, providing insights and recommendations to stakeholders
• Utilize data to refine targeting, messaging, and channel strategies
• Collaborate closely with sales, product marketing, and content teams to ensure alignment and drive revenue growth
• Communicate effectively with internal and external stakeholders, providing updates on campaign performance and progress

Preferred Qualifications

• Experience in the workplace experience or enterprise software industry
• Familiarity with ABM (Account-Based Marketing) strategies
• Experience with lead scoring and nurturing methodologies