Demand Generation Strategist

Summary

Join ZwitterCo as a Demand Generation Strategist and manage the strategy and execution of a cross-functional pipeline of qualified leads, creating a successful customer journey. Reporting to the VP of Marketing, you will identify, engage, and qualify potential leads, building a robust pipeline for the marketing and sales teams. You will understand global nuances related to quality demand generation and proactively find new leads, creating personalized outreach strategies, and engaging with technical and executive-level audiences. This role requires strong collaboration with sales and marketing teams to optimize lead generation and conversion rates. The position is full-time and remote, with less than 5% expected travel.

Requirements

• Bachelor’s Degree, ideally in Business Administration, Marketing or a related field
• 3-5 years’ experience working in a customer facing role
• Advance proficiency with marketing and sales tools such 6Sense, LinkedIn, and similar platforms
• Strong experience managing HubSpot email campaigns and CRM systems for lead organization and nurturing
• Wide range of interpersonal and customer interaction skills with the ability to confidently lead cold calls and ask probing questions to articulate and sell a vision
• Demonstrated ability to research and learn technical concepts quickly, especially in industrial sectors
• Experience in aligning sales and marketing efforts to improve lead-to-close conversion rates
• Analytical skills to monitor campaign performance, track MQLs, and provide actionable insights

Responsibilities

• Use tools like 6Sense, LinkedIn, and other platforms to identify and profile companies and decision-makers in target markets
• Write and manage targeted email sequences in HubSpot tailored to different buyer personas
• Prospecting to target industries, delivering engaging initial pitches and handling objections to spark interest
• Engage and nurture prospects via LinkedIn to grow contact lists and build lasting relationships
• Confidently get on calls with cold leads, discuss ZwitterCo’s offerings, understand their water treatment challenges, and ask insightful questions to assess fit
• Prioritize and manage Marketing Qualified Leads (MQLs) in the CRM, ensuring timely follow-up and systematic nurturing to move leads toward Sales Qualified Lead (SQL) status
• Work closely with sales to provide detailed insights from lead conversations, helping refine strategies and improve close rates
• Identify potential prospects through market research, industry events, and online research
• Conduct targeted customer research to understand needs and pain points
• Develop the process for BDRs to prospect successfully and efficiently by actively engaging with leads and collecting data
• Collaborate with the sales team to learn scripts, discovery questions, and messaging to align sales and marketing efforts
• Provide feedback to the marketing team on first-call messaging, target audiences, and campaign strategies to improve conversion rates
• Assist in Account-Based Marketing (ABM) campaigns to strategically target high-value accounts, using insights from tools like HubSpot Insights
• Continuously improve first-call messaging by analyzing customer needs and feedback
• Quickly learn the membrane space, especially RO membranes, and speak confidently to end users and OEMs about technical and operational benefits during initial calls
• Monitor website activity via HubSpot Insights and identify engagement trends for nurturing and campaign targeting
• Maintain a test and learn approach and an inclination for action to continually optimize and accelerate performance

Preferred Qualifications

• Familiarity with the water and wastewater industry, including RO membranes and filtration technologies
• Background in industrial B2B markets, sustainability, or related fields
• Experience with ABM strategies
• Curiosity around using AI tools to increase efficiency and scale demand generation programs

Benefits

• Equity (US only)
• Benefits
• Remote work