Remote Demand Generation Manager

Summary

Join Valence, a Series A B2B SaaS company pioneering the first generative AI leadership coach for large enterprises. As a Digital Marketing Strategist, you'll spearhead demand generation campaigns to drive growth and lead conversion.

Requirements

• 3+ years of experience in growth, digital, or performance marketing for B2B SaaS
• Demonstrated success in developing and measuring impactful marketing campaigns across various channels (email, events, paid social) that attract, engage, and convert prospects
• Strong understanding of email marketing principles, best practices, and industry trends
• Proficiency with marketing automation platforms and a passion for leveraging technology to drive results
• Exceptional analytical skills with a talent for data-driven decision-making
• Proven track record of efficiently managing multiple projects and expectations - both independently and on cross-functional initiatives
• Hands-on experience with HubSpot and/or Apollo for executing outbound marketing campaigns and familiarity with PM tools such as Trello, preferred
• Entrepreneurial spirit and enthusiasm to work on a small team with ambitious goals
• Growth mindset and willingness to continuously learn through feedback
• Clear motivations for wanting to join an Series A startup focused on generative AI, LLMs and ML

Responsibilities

• Demand Generation: Orchestrate multi-channel demand generation campaigns spanning email, newsletter, digital advertising, and virtual events, to drive lead generation
• Campaign Analytics: Utilize marketing automation and CRM tools to manage and track campaign performance using key metrics such as open rates, click-through rates, and conversion rates
• Organic Growth: Utilize Google Analytics and Google Tag Manager to understand and improve conversion rates, SEO, and SEM
• Audience Segmentation: Organize and refine email marketing lists based on attributes such as user behavior, demographics, and other pertinent data to deliver targeted and personalized content
• Attribution: Build out the foundation to track campaign attribution and present regular insights to guide ongoing campaign optimization

Benefits

• Ownership of projects and strategic priorities regardless of seniority
• Strong ties to the executive team, a culture of transparency and engagement with strategic decisions
• Options from day one, which means you will be on the ownership track right away
• Competitive salary and equity packages
• Comprehensive health coverage (medical, dental, and vision) from day 1
• Provision of anything you need to be successful - learning tools, hardware, office equipment, software, access to a WeWork etc
• 401k optionality for US based employees
• Generous PTO, company-wide R&R shutdowns and paid leave for parents
• A WFH stipend, phone stipend and support to work in a We Work or other space as preferred