Demand Marketing Director

Summary

Join Wrike as a remote Demand Marketing Director to conceptualize, create, implement, and optimize integrated marketing programs. You will manage a team of campaign marketers, own the campaign strategy, and collaborate with various teams to drive pipeline and bookings. This role requires 7-10 years of progressive marketing experience in a SaaS organization, proven ability to tie marketing activities to results, and experience with various marketing channels. The ideal candidate will have 10+ years of experience and experience marketing to enterprise-level clients. Wrike offers a competitive benefits package including 25 days of holidays, cafeteria bonuses, meal vouchers, sick leave compensation, private healthcare, a pension plan, and more. Wrike promotes a hybrid work mode for those near an office hub.

Requirements

• BA/BS or equivalent professional experience
• 7-10 years progressive marketing experience at a SaaS organization
• Proven ability to tie marketing activities to results
• Past marketing leadership experience
• Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details
• Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
• Understanding of KPIs and how to pull and analyze them
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot

Responsibilities

• Drive Wrike’s integrated campaign strategy from ideation to execution
• Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
• Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI
• Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets
• Establish and enforce best practices for lead management and lead follow-up
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Successfully partner with other internal stakeholders to deliver campaigns on time and on budget
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
• Manage and develop a best-in-class team of campaign marketers

Preferred Qualifications

• 10+ years B2B demand generation marketing at a SaaS organization
• Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or IT buying committee
• Ability to demonstrate customer-centric thinking and advanced lifecycle campaigns
• Past experience developing and implementing demand gen measurement frameworks
• Past experience developing best-in-class demand gen marketers

Benefits

• 25 days of holidays
• Cafeteria bonuses (Benefit plus)
• Meal vouchers (220 CZK/working day)
• Sick leave compensation
• Private healthcare membership (Canadian Medical)
• Pension plan
• Mobile tariffs
• ���Lítačka“ transportation annual coupon reimbursement
• Multisport card
• Parental leave
• Hybrid work mode